I work in media industry and I’ve seen my share of Twitter account verifications. Even though verified accounts are perceived usually as “celebrity” accounts many of them are actually just linked to product/brand/service. Verification to many industry representatives is very important since that way they can control media presence of their brand reliably. Having everyone verified would be awesome. However that was not possible with Twitters past workforce (now half of them fired). Verification was manual process of sometimes going back and forth many times with questions and delivering documentation. Sometimes the process was quick and easy and other times not so much. With the new system there will be none of that. You pay your $8 and you can be whoever you claim to be. Just get a pre-paid credit card, VPN with couple of hops, someone’s open WiFi and get ready for some serious mayhem.
Based on the fact that Musk is wreaking the reliability of Twitter he really doesn’t understand the media and how it’s built, maintained and what its value is actually based on.