Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
He’d need 18 million people to subscribe for ten years straight to make that back.
Elon Musk profits from publicity. Even writing down his name gives him that. Publicity allows him to pitch stupid ideas to hoards of clueless investors. Without publicity a Boring Company selling mail-order flamethrowers and caps that say "boring company" would be a joke. But with publicity he's the new Messiah who invents the future and warns everybody about sentient robots. His wealth doesn't come from his companies being profitable themselves, he's selling the idea that they're about to become highly profitable very soon and you can't miss out on the opportunity to invest.
 
Makes sense to me. Having a working credit card to your name is probably one of the few automatic ways left to determine whether somebody is a real person or not. Note that this is not a fee to use Twitter, it's only to be featured as a verified account. Previously there was simply no way as a regular person to achieve that, now you can at least pay your way in (which arguably is a much fairer solution than having a secret committee of people deciding who gets them).
I agree, the verification system makes no sense. You could be a YouTuber with 100k+ subs and not get it, yet some drama account breaking all sorts of rules gets a blue checkmark. I would go on, but I think you get what I'm trying to explain.
 
And so begins the inevitable fall of Twitter, soon to be destined to the great social media graveyard alongside MySpace, Bebo and Friends Reunited 😞
Mankind should be so lucky.

ALL social media should be vaporized. Hopefully, moves like this will start the ball rolling in that direction.

This is just the first of many moves to monetize social media beyond the serving of worthless adds. I also think Facebook and their Metaverse will crash and burn first. If it goes right, they will all suffer as they did at the end of the dot com era right before the 2008 great recession.
 
Last edited:
You can call him a lot of things, but he is definitely NOT a stupid businessman. His business acumen is unparalleled. Think about how many companies he built from ground up. You don’t become the richest man in the world by being stupid.
Well, to be fair here, Martin Eberhard and Marc Tarpenning founded Tesla, Elon bought them out. And SpaceX wouldn't get very far at ALL if it weren't for all of those Government Subsidies. In this case (Twitter), it's more of a checkout aisle / impulse buy for him, than a "sharp witted" or "clever" business move. He was always bad at tweeting, thinking just deleting a tweet makes it go away. He lives in a world where which $10,000 suit he'll wear once is more of a business decision than what to do with Twitter..

I bet it went something like this: "Charge 'em $20- no, $19.99 a month.. That'll solve our problems"
 
Well, to be fair here, Martin Eberhard and Marc Tarpenning founded Tesla, Elon bought them out. And SpaceX wouldn't get very far at ALL if it weren't for all of those Government Subsidies.
His first two ventures were successful, though. He turned a 28k loan into $22 million for himself and then he went on to found X.com, now known as PayPal. While a great ROI, folks didn't tend to like his CEO capabilities at either.
 
100% is since you can see what kind of people said secret committee was favoring.
People always say these things, as if there's some illuminati approving Stonecutters or something. Most folks I follow aren't verified. Some tech folks. Some comedians. Some music industry folks. It can be a great tool if you know how to use the tool.
 
  • Like
Reactions: mhnd
I’m no fan of more centralised control of Twitter. But I think this is quite a smart move by Musk:

Much of the battle over Twitter ownership is a power play between Musk and the establishment media. It’s about who shapes the information ecosystem, and what that ends up resembling.

The Twitter ‘blob’ of establishment media elites who oppose Musk are all verified... and are Very Precious about it. To date, these people have exerted extreme influence over the ecosystem. Both on Twitter and beyond, via their media outlets.

These people would rather quit the platform than pay Musk. But they’ll be enraged to lose the blue tick. What to do?!

While those who are verified and aren’t part of the blob won’t care to lose it.

Bigger picture: By blending subscription with Verified status, he is signalling his intention to demean the latter. One of the key red lines of status on the platform.

But two things also need to happen to make this complete:
  • Twitter tweaks the algorithm to stop privileging Verified accounts, e.g. so Verified's messages get the same play as Unverifieds. (Otherwise you can buy distribution, which is already a key talking point of the blob against this move.) If they did this, it would be consistent with Musk’s statements about making Twitter for everyone.
  • Further down the line, Twitter implements a way of verifying identities which can be performed by everyone. Again, consistent with Musk’s comments on managing the bot issue.
I bet they’re working on both of those.

TL;DR With this move to make Verified paid, Musk helps break up the blob, strikes at the heart of the establishment info ecosystem, and gets a step closer to reshaping Twitter away from its loudest voices.

(And if it fails, worst case: he generates some repeat income for Twitter.)
 
I wouldn’t say that especially if you believe reports that Twitter essentially makes no money. Musk wants to make money so makes sense. I personally hope all social media turns to ash as it’s all toxic crap any way.
I registered an account here just to say I wholly agree! We need a serious friendly social network without the boasting and showing off. Maybe Elon can fix that! No irony
 
  • Like
Reactions: majus and JM
Let's see how Elon will react when Apple demands their 30% of $20.
3,2,1 - fight!

With him posting misinformation and conspiracy theories already, the Twitter app will be off Apple and Google's app stores within 2 weeks so it won't matter.

Makes sense to me. Having a working credit card to your name is probably one of the few automatic ways left to determine whether somebody is a real person or not. Note that this is not a fee to use Twitter, it's only to be featured as a verified account. Previously there was simply no way as a regular person to achieve that, now you can at least pay your way in (which arguably is a much fairer solution than having a secret committee of people deciding who gets them).

Very easy to use a prepaid or other non-trackable credit card. This does nothing to stop imposter accounts and in fact makes it easier for them to get verified.
 
I thoght he bought it so that he can use it to create a super app like a western version of Wechat. Would make sense, he would need a big platform to start it and there are not many of them that can be bought. Not that I would want to use a Wechat style app controlled by Musk, but I guess if it got big enought we would all have to.......
 
How many enraged users here are verified on twitter, seriously. Did your media overlord tell you to think this way? This will hopefully purge some more terrible people as they will be unwilling to give him more money (aside from their Tesla). Twitter was pretty dull before with the heavily censored carefully curated group think, it is getting very entertaining to watch the media and celebrities lose their collective minds over this.
 
$20 is steep, but probably nothing to the majority of people who are verified. It is smart on his part to try and generate a profit from a company that is losing millions a quarter.
 
  • Like
Reactions: icanhazmac
I had never noticed there was a thing called the blue tick. Of course now it just can't be unseen. I guess it just show how much I (don't) use Twitter.

I dislike a lot about Twitter and this deal but it sort of makes sense to have companies, institutions and specific individuals pay for the right to use Twitter as a announcement platform.

The pricing itself seems a bit weird, very expensive for individuals and even small businesses and very cheap for larger companies.
 
  • Like
Reactions: navaira
I remember reading somewhere that all the people on Twitter were either Celebrities, Politicians. Journalist or Psychopaths. So now I guess they will be able to pay to have this verified.
I’m not sure if the last qualifies as a distinct group and isn’t covered by the other three already.
 
  • Haha
  • Like
Reactions: thasan and LD517
Hahaha, so much for „That is why I bought Twitter. I didn't do it because it would be easy. I didn't do it to make more money. I did it to try to help humanity, whom I love.“
Yeah. Right.
Nobody runs a company to do anything but make money. Elon, Tim Cook, Jeff Bezos, etc. This is their #1 goal and anyone who thinks otherwise no matter what they say is a gullible fool.
 
Very easy to use a prepaid or other non-trackable credit card. This does nothing to stop imposter accounts and in fact makes it easier for them to get verified.
THIS! Having an actual person decide whether another account is a real person is WAY better than leaving it up to a dollar amount. Some lobbying company that can waste $1000 on 50 burner accounts that now look "real".
 
  • Like
Reactions: navaira
For all of the folks on here clamoring on about Twitter being bad, are you all still on Facebook, too? Because Facebook is much much worse than Twitter...
 
  • Like
Reactions: Ladybug
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.