I’m no fan of more centralised control of Twitter. But I think this is quite a smart move by Musk:
Much of the battle over Twitter ownership is a power play between Musk and the establishment media. It’s about who shapes the information ecosystem, and what that ends up resembling.
The Twitter ‘blob’ of establishment media elites who oppose Musk are all verified... and are Very Precious about it. To date, these people have exerted extreme influence over the ecosystem. Both on Twitter and beyond, via their media outlets.
These people would rather quit the platform than pay Musk. But they’ll be enraged to lose the blue tick. What to do?!
While those who are verified and aren’t part of the blob won’t care to lose it.
Bigger picture: By blending subscription with Verified status, he is signalling his intention to demean the latter. One of the key red lines of status on the platform.
But two things also need to happen to make this complete:
- Twitter tweaks the algorithm to stop privileging Verified accounts, e.g. so Verified's messages get the same play as Unverifieds. (Otherwise you can buy distribution, which is already a key talking point of the blob against this move.) If they did this, it would be consistent with Musk’s statements about making Twitter for everyone.
- Further down the line, Twitter implements a way of verifying identities which can be performed by everyone. Again, consistent with Musk’s comments on managing the bot issue.
I bet they’re working on both of those.
TL;DR With this move to make Verified paid, Musk helps break up the blob, strikes at the heart of the establishment info ecosystem, and gets a step closer to reshaping Twitter away from its loudest voices.
(And if it fails, worst case: he generates some repeat income for Twitter.)