Don't think you get a free extended warranty even with the macs. I had to pay £50 or so to extend mine for three years..?
You do but its not well advertised, you have to look at the terms and conditions. When you first buy it will be 12 months but then within a couple of months they email you and say it has been extended to 3 years. You can still get discounted Apple Care if you want but all that really gives you is 2 years additional phone support. Only applies to direct orders too (Online or Phone) not in store.
I don't think this applies to iPads though, just Macs.