Sweet! A lot of it is luck and who you speak to on the day. I got the 20% applied on a Friday and on Sunday morning someone on here mentioned the loyalty discount so I went back on chat and managed to get a further £5 off applied to the contract. I have mentioned it a few times on here, prior to the iPhone 12 being announced ee were also giving out Beats X earphones as part of their plans. As soon as the iPhone 12s were revealed they pulled the deal. I asked on chat for them to throw them in and they agreed. Not many have been so lucky since then.
I did take a screenshot of the offer below but in the end, it wasn't needed. Like others have said ee are getting hammered with people calling up to upgrade so it's a seller's market for them. The next best deals will likely be Black Friday.
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