So I went to Stratford this morning to purchase my iPhone. Got to the queue, full of scalpers and a couple of genuine purchasers. I was told that there was just the grey left (I'm been undecided between the grey and silver). I asked for the 32GB and joined the queue with my mate. It was full of Asian people (observation, not racism) and many seemed to know each other (observation, not racism).
What really surprised me is that as people left the store which their two purchases in hand, they approached the lady giving out tickets and before they said anything, she asked 'Going again?' and offered them two more tickets each. I saw this repeatedly with virtually every customer who left the store. I left the store with my one handset at about 10:30 and the queue line was being shortened.
Whilst earlier this week I got slated for saying about Apple not being strict on this by not introducing reservations/pay and collect, it appears that Apple are deliberating assisting customers they know have their allocation of two phones already. This is at the expense of genuine customers, both online and instore.
Really poor show by Apple. I think they just want to shift the stock as quickly as possible so they can get on with business as usual.