£29 for what? You should have just demanded a full refund instead.
They said those were all the options. This was AppleCare and they can only do replacements. I couldn't find the Apple Store online number at this point.
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I am confused you say store retail purchase then you say delivered??
either way you need to contact the point of purchase. if you want a brand new retail unit.
I couldn't find a way to talk to after-sales at that point so I went to the Apple Retail Store and had to pay more for a 64GB (had a 32GB before) in a different colour (okay colour doesn't really matter), which was an hour each way. AND, to finish it all off, it's faulty too.