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You people crack me up! You want Apple to invest their time/money in making a new iPad3, but you expect to pay the same as an iPad2.

"You're ridiculous!" - Judge Judy.

What the ****, the iPad 3 is the successor of the iPad 2, which was released 1 year ago and is now outdated, why would anybody want to pay the same for old tech a year later, inferential to your posting.
 
I love the spy reports. High-security cargo flights, leaked flight numbers and pricing data...

This is almost like a mini-thriller, and it's about something as silly as a consumer electronic device. :cool:

Hate to disappoint you but there is no such thing as "high-security" cargo flights; Apple shipments are treated the same as anyone else's. There are no guards or secret flight numbers. It does make for an interesting blog post, I'll give them that.
 
How can you tell by this picture?

Interesting that it looks like cargo being loaded in a Lockheed L-1011. That's a very old plane, last built in 1984. How does someone know what are in the boxes?
 
What the ****, the iPad 3 is the successor of the iPad 2, which was released 1 year ago and is now outdated, why would anybody want to pay the same for old tech a year later, inferential to your posting.

I think the person you quoted was referring to the price increase of the iPad 3, not keeping the price of the iPad 2 the same.

Personally I think the iPad 2 will drop in price and stick around like the iPhone 4.
 
Interesting that it looks like cargo being loaded in a Lockheed L-1011. That's a very old plane, last built in 1984. How does someone know what are in the boxes?

That's MD-11, UPS operates about a dozen of these planes. Pay no attention to pictures, there is no way to tell just from looking at the pallets what is being shipped. These shipments are NEVER marked with a product, they are not even marked with a manufacturer; plain packaging only.
 
I think the person you quoted was referring to the price increase of the iPad 3, not keeping the price of the iPad 2 the same.

Personally I think the iPad 2 will drop in price and stick around like the iPhone 4.

Yes I know, meant it as further deduction based on his argument.
As a result of his argumentation, no new Apple device would ever replace the old one at the same price point because of expensive r&d ;)
 
Interesting that it looks like cargo being loaded in a Lockheed L-1011. That's a very old plane, last built in 1984. How does someone know what are in the boxes?

That's MD-11, UPS operates about a dozen of these planes. Pay no attention to pictures, there is no way to tell just from looking at the pallets what is being shipped. These shipments are NEVER marked with a product, they are not even marked with a manufacturer; plain packaging only.

Wow. This is a first. People tracking planes they think might have a product that hasn't been announced yet.
 
Wow. This is a first. People tracking planes they think might have a product that hasn't been announced yet.

It's futile. Carrier doesn't know what is inside those pallets because they are always shipped in plain umarked packaging. The ONLY people who have the right to open these while in transit are US Customs agents.
 
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I don't think apple will increase the price. Do u guys remember apple start doing the textbook in iBook. If the new iPad price increase, I think apple will get in a harsh time to promote their textbook program to school. For the competition of market, it is a little possible to increase the price
 
I hope you are right and they keep it at the same price points. I'd still like to see the storage get bumped up to 32GB for the base model, but that's wishful thinking.

If they bumped the lowest storage space to 32GB as part of the price hike to $579, I'd be fine with that since that's the model I want and $579 is actually a price drop compared to before. ;)

But if that table is anything to go on, it lists 16GB as being $579.

I'm doubting that is any sort of official info anyway, but we'll see.
 
While the price hike maybe justifiable there is still a problem. Tablets are used primarily for just a few things: web browsing, social networking, TV/movie watching and gaming. It's not clear if higher resolution will benefit any of this. Games would do better but iPad's GPU will not be able to sustain reasonable frame rates for alleged new resolution (it's a desktop territory). There is no video content for this resolution. Web browsing and social media will benefit somewhat but not beyond what Android tablets have (1280x800). So, why would people pay extra for no benefit if they can buy an Android tablet with 1280x800 resolution for, say, $450?

Are you saying that you think iPad 3 sales will be zero if they raise the price?

I'll bet you a year's salary that's not true.
 
I sure hope they're wrong, and the prices stay the same so everyone says, "whoa, $499, that's cheap as ****!"
 
You people crack me up! You want Apple to invest their time/money in making a new iPad3, but you expect to pay the same as an iPad2.

"You're ridiculous!" - Judge Judy.
That is the case for a lot of hardware companies (and everyone invests time and does R&D) and the release of new hardware but the trends with regard of prices isn't that is getting more expensive but that it drops. If it gets more expensive it is because they can get away with it (supply & demand plus they have no competition), more that the BOM is so much higher.

You can even argue about the amount of R&D as a higher resolution screen or faster GPU/CPU's are more an evolutionary step then a whole new revolution.

Those things are mass produced and it is not that Apple is the only one who buys stuff (or will launch tablets with that resolution as there are numerous indications that competitors are planning to do the same) from LG/Toshiba's/PowerVR (although this more licensing)/Samsung electronics... . There is also some competition in the field of panels 2560x... range (toshiba, samsung,... ) which certainly will also have some impact in the prices of these things.

If I'm not mistaken wasn't one of the features of the toshiba technology (which name escapes me) that it was not that expensive to produce ?
 
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On the other hand, the Mac mini was advertised first and foremost relating to its low price point as well, which isn't as low anymore today, as we all know.

Valid point, but Mac Mini did not get 1/10th the publicity or success of the iPad, hence the 'quite' increase in price did not cause much buzz, but this is the iPad we are talking about!
 
Regarding the cost of the retina screen and other improvements, in iSuppli's breakdown of the iPad 2:
The LG display+touchscreen was listed as costing $127.
The A5 CPU was $14, but the price was expected to drop significantly in the months ahead (natural for CPU's.)

Now the hi-res screen rumored to be for the iPad 3 has a list price of $123 (this doesn't include touchscreen, but if it's a real part then Apple is paying less than this price), and I would expect whatever next-gen CPU is in the iPad 3 will cost about the same as the A5 when it first went into the iPad 2.

Also, many other companies are now releasing Android tablets with comparable internals as the iPad 2 for significantly less money.

To me, all this info (which is at least as credible as this price table from who knows where) would seem to point to an iPad 3 starting at $499 again for 16GB. Memory is cheaper now as well which would help increase iPad 3 margins, if they stay at the same storage levels.
 
A lot of people are saying "yeah I think they'll increase the price of the iPad 3, and drop the price of the iPad 2." In other words, you don't believe half of this rumor; so why do you believe any of it? The rumor already lost all credibility by getting the iPad 2 price wrong, so why believe their iPad 3 price speculation?

I just can't imagine Apple NOT dropping the price of the iPad 2 (and keeping it as a steady option, not as a temporary EOL discount). Even if people have still been buying it after a year at the same price, it's old technology, and leaving it at the same price would give Android that much more of an edge into the market over the following year.

I call BS, and I hope for Apple's sake I'm right. This is not the time to raise prices - it's time to make sure you're going to remain in the dominant market position for the foreseeable future. They should be trying to get as many people investing in apps and the Apple ecosystem as they can right now, even if it means lower short-term return returns. Retaining (and gaining) marketshare now will have huge benefits in the future, when the market is 2x, 10x, 100 times bigger than it is now.

If this rumor had been iPad 3 will cost $549 and iPad 2 will drop to $449, I could easily get on board; These sound like Apple price points, and make much more sense.
 
I'm not saying that this is what will happen.... but you did miss the other side of the argument...

A $x increase in price also means an y% decrease in demand.
So instead of selling 15 million iPad 3 they might only seen 10 million. That will cause your stock to tumble too...


Pricing is a VERY important component of a product and can make or break a product very easily. Apple has historically favoured stable pricing. So I will be very interested in seeing what move they make here.

Or... instead of selling 15 million with 3 million people waiting to buy but can't, now 15 million buy and no one is waiting to buy. See?
 
Valid point, but Mac Mini did not get 1/10th the publicity or success of the iPad, hence the 'quite' increase in price did not cause much buzz, but this is the iPad we are talking about!

True that.
Could have been a simple question of demand and supply concerning Mac mini. We don't know their statistics and demand functions, but they might have thought of any kind of profit being attended by the price increase, obviously (*caugh* earning rise). ;-)
 
Are you saying that you think iPad 3 sales will be zero if they raise the price?

I'll bet you a year's salary that's not true.

That poster is the one who states that Apple will be irelivant in a few years because Android phones and tablets are going to flood the market and there won't be any market left over for Apple. But every quarter Apple seems to prove these people wrong. I wonder why :rolleyes:
 
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You guys don't get it do you ? The price of the iPad is NOT increasing... The value of the US dollar is DECREASING

Not really.

Screen Shot 2012-02-27 at 5.09.25 PM.png
 
Give me an example of any Apple consumer product (i.e. non-PC) that has ever seen a price increase for a future generation.

The Mac-Mini is an example, went from $499 to $599 for the base unit. I don't really think that the iPad 3 will go up in price.
 
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