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Why not just call what it really is iPhone Xs Profit or iPhone Xs $$$.

Hope it's more than just a bigger more xpensive iPhone X and they modernize iOS and made Siri smarter.

No no no, they need to fix iOS so it can get the basics right first, just like iOS 10 did... they don’t need to do anything else but that!
Siri they could actually make relevant though.
 
Seriously, the naming scheme has really gone crazy if this is true. It could have been so simple.
  • iPhone (6.1” LCD)
  • iPhone Pro 5.8” (OLED)
  • iPhone Pro 6.5” (OLED)
Done. Super simple and nicely mirrors the iPad line with both an entry level and a “Pro” level that comes in multiple screen sizes.
Perfect
 
Yeah I had it in my head that the model year would be included like they do for iPads and Macs. But it didn’t make it to the page for some reason!
You would be using last year model 4 months after it is released. I'm using an iPhone 7. I like this name better than "2016 iPhone" !
 
Seriously, the naming scheme has really gone crazy if this is true. It could have been so simple.
  • iPhone (6.1” LCD)
  • iPhone Pro 5.8” (OLED)
  • iPhone Pro 6.5” (OLED)
Done. Super simple and nicely mirrors the iPad line with both an entry level and a “Pro” level that comes in multiple screen sizes.

Totally agree with this. Not only would it solve the naming confusion this year, but every year going forward. I mean come on, can you imagine buying the iPhone 14Xs Max? Nope.
 
iPhone XS Ultra
iPhone XS Xtreme
iPhone XS Turbo

Yes, these names are worse than iPhone XS Max...

...But not by much.
 
Postpone the keynote until next year so everyone will freak out to the Max.

Right? This Whole ‘Xs Max’ moniker really has others worked up about a ‘Rumor’. I would say wait until next Wednesday until Apple will prove that it won’t be called Max in all likeliness.
 
Ok so I’m practicing that in case I screw up my pre order I will need to wait in line and ask the Apple employees “ Do you have the MAX in 256 gig T-Mobile?” Lol I guess we are going back to 2014 with the Plus issue.
 
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How on earth is iPhone Xs Max any less of a mouthful than iPhone Xs Plus?

I was really hoping Apple would decide this year to finally abandon their increasingly cumbersome iPhone numbering scheme. Instead it looks like they’re going to make it worse!

Hello Samsung! /s :p:D
 
Did recent Apple hires include Gillette marketing peeps?

Apple and Samsung’s agreement was to just share the marketing strategy, and some other stuff. If you cannot beat them, join them.
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True, but iPad was a good name. Anything "Max" is not.

I disagree “Max Power” is the coolest name yet.
 
Not sure if I buy it, sounds pretty terrible. No reason to overthink it this much. It’s ultimately just a name though and makes zero difference in my purchase decision.
 
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