I started the Apple iPhone upgrade program in 2017 with the iPhone X and I've upgraded every year getting the Pro Max version each time. I am going to skip this year at least for now.
The only new features that appeal to me is the 48MP camera on the telephoto lens with the 12MP @ 800mm equivalent. I'm also interested in the new formats offered for video. But, I've been telling myself roughly the same thing for the past three years. I keep thinking I'm going to start using my iPhone more for photography and my cameras less -- especially for video but so far it hasn't happened. One big reason is I'm fighting health issues. If my life style changes for the better than I might could justify it. I keep thinking I am going to get a gimbal and do VR videos for the Apple Vision Pro.
The other thought I have is I would get the new phone if I could use the power of the chip but I just don't. I'm not going to edit videos on an iPhone and I don't play games. I'd kinda like to get into a game at some point but that doesn't seem to be happening either.