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Verizon iPhone Ad Campaign in Works?
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The article says that the SVDO smartphone chipset is scheduled to sample in mid-2010.
Is it being sampled right now? When would parts be available to ship in volume? Cost? Licensing fees? Power requirements? Are the Verizon cell towers set up to support SVDO? Backhaul? Other Verizon infrastructure?
Please provide more information.
Thank you!
Does this mean it will be cheaper? I don't know much about it because here in Belgium we can buy the iphone without any mandatory wireless service added to it.
Apple won't have to do a thing. Those claims were true at the time they advertised it, but you notice they have since stopped.
It will fall on Verizon to tell customers that simultaneous voice and data isn't available on the iPhone due to their network limitations. I imagine if there's any truthfulness to this rumor, AT&T will no doubt go after that limit full-on.
The ads should get quite amusing if this happens. Will be interesting to see two carriers fighting over who gets to take the prettiest girl in school to the prom.
Working for the opposition
"now hard at work preparing for the iPhone HD launch."
...I suspect means working on campaigns or ideas for rival products to 'spoil' the launch. I.e. Verizons growing army of android devices.
It would be a huge task to develop two hardware platforms for iPhone HD - one CDMA and one GSM - when most markets are dominated by GSM. If Apple want a global launch then I'm sure it's a GSM production line that's cranking away, not two formats. Sorry Verizon customers - think you may be waiting longer for iPhone but you'll be getting a whole lot of Android 2.0.
"now hard at work preparing for the iPhone HD launch."
...I suspect means working on campaigns or ideas for rival products to 'spoil' the launch. I.e. Verizons growing army of android devices.
It would be a huge task to develop two hardware platforms for iPhone HD - one CDMA and one GSM - when most markets are dominated by GSM. If Apple want a global launch then I'm sure it's a GSM production line that's cranking away, not two formats. Sorry Verizon customers - think you may be waiting longer for iPhone but you'll be getting a whole lot of Android 2.0.
Haha.
False
Edit: Funny that I found an article about Verizon doing a massive restructuring of their entire advertising efforts and consolidating things down, making major changes across the country for all their advertising, at the same time this group supposedly started working on a campaign for 3+ years into the future.
False
Edit: Funny that I found an article about Verizon doing a massive restructuring of their entire advertising efforts and consolidating things down, making major changes across the country for all their advertising, at the same time this group supposedly started working on a campaign for 3+ years into the future.
I wouldn't be so quick to discredit the rumor. Verizon and Apple both would benefit greatly by adding the smartphone with the largest market share on the planet to a new carrier (the biggest in this case no less). When they do, you better believe there will be advertising.
So back in 2007 Verizon hired a secret agency (because this agency is not listed as any of the agencies involved in Verizon's massive advertising reconsolidation in 2007), to make in store brouchures and local media ads for a single product? Seriously...
No offense, but I know quite a bit about advertising and this is not how it would ever work.
By the way for anyone curious, just bring up their website. Is that a company who you would pay money to work on your advertising of anything?
Image is everything and the front page of their website looks bad. This was likely a story leaked by someone in this unknown ad agencies PR department to build up publicity for them.
android is outselling iphone in the US and apple is under a lot of pressure to keep growing. otherwise the stock will sink like the titanic
The 4 Noble Truths
1 AT&T is not as bad as you say, but you won't switch because Verizon's cancelation fee has you by the short and curly's
2. the best Android phone that's availiable is already outdated and will be replaced by another even better Android in 3-6 months
3.You want simultaneous voice and data but your pride won't let you admit it
4. iPhone is better otherwise you wouldn't obsess, fantasize, and cry yourself to sleep at night wishing for one (wet dreams?)
1 AT&T is not as bad as you say, but you won't switch because Verizon's cancelation fee has you by the short and curly's
2. the best Android phone that's availiable is already outdated and will be replaced by another even better Android in 3-6 months
3.You want simultaneous voice and data but your pride won't let you admit it
4. iPhone is better otherwise you wouldn't obsess, fantasize, and cry yourself to sleep at night wishing for one (wet dreams?)
That doesn't make sense. Why would a branding company put out in store materials for a brand that is not theirs?
No network change is required to support SVDO. It's a device side change.
Basically, the idea is to have the phone connect to both the 1X voice and EVDO data channels at the same time. That will take more power depending on how much simultaneous voice+data is being used.
Verizon's been upgrading their backhaul to handle LTE. Not long ago someone here posted a tech link pointing out that Verizon already carries several times the data load that ATT does, because of their large number of laptop broadband users. The question is, how much more would iPhones add in comparison.
well...okay
but I'm not sure I really care that much now. I owned a 1st gen iPhone, but dropped it due to AT&T. I've loved my two iTouches since then (with a Verizon MiFi), but I'm completely dazzled by new Verizon Android Incredible (tethering at last!). It took a day or two to get used to the new OS (and culture), but I'm really impressed with this thing. I'm sure the new iPhone will kick butt, but I certainly don't wait around with baited breath for a Verizon iPhone anymore. It will have to really be something special to separate me from Android.
but I'm not sure I really care that much now. I owned a 1st gen iPhone, but dropped it due to AT&T. I've loved my two iTouches since then (with a Verizon MiFi), but I'm completely dazzled by new Verizon Android Incredible (tethering at last!). It took a day or two to get used to the new OS (and culture), but I'm really impressed with this thing. I'm sure the new iPhone will kick butt, but I certainly don't wait around with baited breath for a Verizon iPhone anymore. It will have to really be something special to separate me from Android.
LTE not here yet
I'm really having a hard time believing any exclusivity is going away until there's a Verizon Network to support it. Remember you can't use your phone and transmit data at the same time on the current Verizon network. That little tidbit will really tick of a whole bunch of people
I'm really having a hard time believing any exclusivity is going away until there's a Verizon Network to support it. Remember you can't use your phone and transmit data at the same time on the current Verizon network. That little tidbit will really tick of a whole bunch of people
You couldn't use your phone and transmit data at the same time with the first iPhone either.
They HAVE provided increased access to their products. Or haven't you noticed not so little things like this out there in the world:
Apple handles all the ads and marketing? For AT&T? For Best Buy? Radio Shack? I don't think so. Try again. There are manufacture ads (such as the ones apple produces) and there is in house communication by the sellers themselves which they handle, not Apple.
Next your going to say that Procter and Gamble produces Target's ads just because they sell their toothpaste.
How does that compare to the years previous? I bet it's lower. 1/3 doesn't seem as big as what their new subscriber figures once were.
Yeah which makes even less sense.
Why would a branding company be involved in this? It is Apple's device and brand. What is Verizon Branding? Verizon's iPhone?
There is no branding involved here.
This whole story makes no sense, combined with every other piece of evidence pointing to no verizon phone this year... sorry Verizon waiters.
This makes the most sense of anything I have seen here. Perhaps even back in the day when Verizon was competing for the iPhone.
Here is the link to Verizon's Advertising restructuring from 2007.
http://adage.com/agencynews/article?article_id=119508
The bottom line is there is no evidence this company does any work for Verizon. When you are shopping business, including like Veinti said about branding, you will get proposals back from a variety of sources. They could have even had people working on the idea of a potential iPhone project way back when.
I suspect one of the reasons why Verizon did not make a deal with AT&T is Verizon wanting to have a part in the creative marketing and branding process.