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Verizon iPhone Ad Campaign in Works?
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Look on the press release page:
New York, May 18, 2007 -- Landor Associates, one of the world's leading strategic brand consulting firms, today announced it has been chosen brand agency of record (AOR) for Verizon. In this new relationship, Landor will work on a wide range of branding programs for all of Verizon's lines of business, including wireless, consumer and business-to-business.
"Verizon is a leader in the telecommunications category and an organization that we are looking forward to expanding our partnership with," said Allen Adamson, managing director of Landor's New York office. "Our goal is to continue strengthening the brand's presence in the communications and entertainment markets."
Landor worked with Verizon's wireline group for the last 3 years. This new assignment will include branding, packaging design and naming.
I wish Apple or Verizon would just come out and say if its true or not already. I just placed a warranty claim with Verizon to get the HTC Incredible [i hate this name btw].
If i knew it was coming to Verizon, I would just wait it out.
If i knew it was coming to Verizon, I would just wait it out.
I hope it goes to Verizon, there net work will get crushed by the iPhone. But fortunately, I've had CINGULAR/AT&T for years now, and never one issue. I had one dropped call in my years with them, and it was on New Years eve this year, 5 years after being on Cingular/At&t. So I have no complaints, I just want in on Verizon for the soul reason that I dont have to hear about it anymore, I mean it's just a phone.....
Apple only cares about market share in how it relates to their driving motivation: profit. Which should be the driving motivation of any business, but we've seen in the PC market and gaming console market (among others) that profitability has taken a backseat to actually making money.
Dell is a great example of a company overly consumed with market share. Apple doesn't want to go down that road.
If they can make great products at a premium (profitable) price, and have a solid market share to boot, gravy.
But you're not going to see Apple pursue the fools' errand of sacrificing profitability for the sake of market share.
(Guess when Toyota went down the tubes? When they decided they wanted to be the #1 automaker (in sales volume) in the world.)
All that said, Apple would be crazy to leave all that Verizon subscriber money sitting on the table.
Agreed. Apple would never allow Verizon to run the ad campaign for it. They don't let AT&T run ads for the iPhone (besides indirectly mentioning "the most apps"). Apple really cares about how they get their message out.
I call ******** on this one.
Me too! I'm with you. Everyone always says "it will never happen" LIke they know more than us. Do they have connections with Apple? No. With AT&T? no. With anyone? No. Yet they persist in thinking that they are 100% correct.... what's wrong with a little hope that iphone will come to a network that actually has more coverage and better 3g than the one the iPhone is currently on?
I'm certain that if it does come to Verizon, it won't be a surprise to them and they will have prepped their network enough for it already. Didn't apple go to Verizon first with the iPhone but after a dispute went to AT&T? I'm sure they weren't ready for it. It was because of the iPhone that they increased their network...s o why would it be any different for Verizon? If it coems to Verizon then Verizon's network will increase for it. How is that a bad thing?
Although this Verizon iPhone discussion is more less hearsay and conjecture at this point, should the rumor actually be true, is it likely that Apple would spill the beans at the WWDC or wait until later? In other words, if there's no mention of Verizon when the new iPhone is introduced in June, would it be safe to put the rumors to bed for another year, or is it conceivable that a major iPhone carrier announcement would occur later in the year, outside of the customary WWDC iPhone announcement platform?
Looks like they would do store ads if the rumor is true. The article even mentions apples iphone agency having nothing to worry about.
I for one hope they get it. Not because I'm on verizon, but maybe we can get back to less heated topics ... like g5 powerbooks next tuesday!!!!
Good question. I think it all comes down to network superiority. AT&T customers like to think their network is superior than Verizon's and Verizon customers are loyal to their network because of some tests that said their network is more reliable and more broad. Its a "my network is better than yours" fight, and the iPhone is currently the means of swing between the two. In my area, there is no AT&T 3G, only Verizon, so for me a Verizon iPhone makes more sense than an AT&T iPhone. AT&T workers are stuck up about it, too. I was looking at an iPhone at a AT&T stand and they were trying to tell me that it will never come to Verizon cause it can't do Voice and Data. That was their only excuse and just talking with them I could tell they really knew nothing about what they were saying, they were just saying what they were told to say and what little they knew.
I really know nothing, honestly, I just know what others say, and from what I can gather, the only iPhone-ish news comes at WWDC, is that right? I would say he wouldn't have a "one more thing" during the year to introduce it. But there is always hope =)
While i see your point, whats to stop these same people from jumping to Windows 7 because its the new thing, or even HP with the new Palm? Once we have all the major players up and the dust settles, then i think it cam be a more accurate argument, but like i said, i see where your coming from, just dont completely agree with it.
Epic FAIL!
Apple handles the iPhone ads, not the wireless provider. This should belong on page 2. Let alone, they're also an unreliable source.
Umm, no.
I work on ads for local wireless carriers, and this includes iPhone specific ads. Bell Canada for example has been running their iphone ad right now, it's made and paid for by Bell. But it only shows iPhone and it's apps.
Most likely if the iPhone was going to be announced for Verizon it would not happen at WWDC but would happen 6 months after the release for ATT. Why would Apple want to cannibalize sales for ATT if people knew it was going to be on Verizon as well? Apple will delay it so ATT get new sales for 6 months before announcing a deal with Verizon.
And no one seemed to care when the first iPhone came out which you also could not do voice and data at the same time because of EDGE.
Really? You still think AT&T is grabbing customers from other carriers just to get an iPhone? Most everyone that wants one and is willing to jump to AT&T for it have already done so. They have had three years. Their contracts with their carriers have already expired. They might have even renewed and gotten another phone. Quite possibly, an Android.
And if AT&T's iPhones sales aren't growing, and if they aren't still grabbing a ton of new customers from other carriers, then there's only one term to describe that.....flattening. Will they see a bump with the new version this summer? Sure. But it's doubtful that many customers have been sitting around on other carriers all this time waiting for a front facing camera and a higher resolution screen. Or a different look. So, for the most part AT&T will be selling these phones to existing customers upgrading. There's nothing wrong with that. And it's a good way to make money. But, that's not growing your market share either.
Which in this case may be a good thing. AT&T probably can't handle even MORE customers! They've had enough trouble as it is!
"AT&Ts first-quarter integrated-device growth included 2.7 million iPhone activations, with more than one-third of the activations for customers who were new to AT&T. "
http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=30761&mapcode=financial
In other words, Almost a million subscribers switched to AT&T the last quarter and purchased the iPhone.