I think he more meant it would be nice to see them doing something like this of their own volition rather than imitating the competition after the fact. tMobile (and Sprint to an extent) are companies that use feel-good tactics to pull in customers, whereas ATT and VZW are more like "well we had to raise prices to give you a little more data... this will hurt us more than it will hurt you, trust us... you dont really need that extra data anyway. now stop complaining."
I know what he meant. My point is that none of these companies, including TMO and Sprint are going to give us anything unless they think it's going to help their bottom line. They're businesses, and their first loyalty is to their shareholders. Not us, the customers. That's why it was a good thing when TMO decided that the way to make inroads with building customer base (and saving their company in the US) was to turn the status quo on its head. Because only competition will cause a company, especially a company like VZW and ATT to change the status quo.
Me thinks that the only reason why VZW made this supposedly customer friendly change was because they were starting to see some churn related to TMO. As TMO's network gets closer to VZW's in coverage and quality they will have to get even more competitive. Between that, and the FCC finally starting to grow a pair with the wireless companies we may actually get something along the lines of a decent cell phone industry here in the US.