It's funny how you call this "The big picture" and it really isn't the big picture. The situation you describe isn't even really a big problem for the majority of people. The percentage of people who want to have a smartphone with no data plan is VERY SMALL. Most people who get a smart get it to be able to use it everywhere. They want a data plan to be able to do that.
That being said, this is a loophole that Verizon is very smart to close. If you buy a subsidized iPhone, Verizon is dropping the price of the phone from $650 down to $199... Actual wait... iPhone 5S is on sale for $99 right now at Verizon. That is a $550 subsidy.
If you do the add a line swap and remove the data plan from the added line, Verizon will only bring in $240 over the course of 2 years. They lose money on this deal.
Making you keep the data, Verizon brings in $960 for that line over the course of 2 years. $410 profit... Which is still a pretty slim profit considering that the added line still could possibly access the network for phone calls or SMS. (Like if you gave the added line to a grandparent ...etc on a flip phone.)
Every phone accessing the network is a cost for Verizon.
So what about the single line that pays $40-70 a month with a flip phone? Verizon basically ripping them off? Even if they buy a smartphone and switch to flip phone.
If they have 450 minute basic plans. That's $40 x 24 months. That's $960 over two years. Verizon more than made their money off these customers even if they "subsidize" an iPhone at $450. That's assuming zero text plans as well.
And oh please. Verizon or the other big carriers do not pay "full MSRP" price for iPhones in "bulk". We all know Apple discounts (not much). But Apple generally discounts 10-15% when you buy their products in "bulk". The US Govt gets around 10-15% off buying iPads that was recently published.
http://www.bloomberg.com/news/2012-...llion-award-for-as-many-as-18-000-ipad2s.html
That's the US govt buying just 18000 iPads 32GB for a 14% discount.
Just imagine if Verizon has a 5 million iPhones 5S orders. I can pretty much assure you Verizon ain't paying full MSRP $650 price for those iPhones.
So Verizon is pretty much confirming what we all know. Those "highly inflated subscriber numbers" are misleading. There are millions of "ghost" lines at the $9.99 add a line pricing with no data plans.
Look I own Verizon stock. I follow the company very closely. Verizon stopped reporting subscriber number about 2 years ago but revenue was decreasing per subscriber line. That's why Verizon went to reporting revenue per account instead of per subscriber.
It's no longer who has the most subs in the industry (that was the 2003-2010 race between ATT/Cingular and Verizon). Know it's focusing on pushing data plans for profits since they can't make any money off voice or texts any more.