Who did that? None of the comments here have politicized mask wearing so far. Some are funny, some complimentary..
Personally, I'm not interested in one that's not a "Woz" signature edition. And I can't wear it at work. We're mandated to wear the KN95 issued anyway....
But just like many other things Apple did. They did not do it first. But when they did, they did it the best way possible.
They are (as always) trying to save money.
It's simply cheaper for Apple to produce the masks themselves instead of buying them from external companies who put on percentages.
It's because this thread has been homed in the "Political News" forum...
“Oh Apple mask, you look so good today. I really like your style.”Your wearing it wrong, the clear mask is to cover the eyes and to compliment the Apple mask.![]()
Sad and, as an American, humiliating.Sad that we live in a time where something as innocuous as wearing a mask is politicized.
Apple doesn't produce anything. Apple is a design company and also a software company. Actual engineering comes from partners in China. In this case, the filter technology and material science come from Chinese companies. Apple only designed the shape and picked the protection level.They are (as always) trying to save money.
It's simply cheaper for Apple to produce the masks themselves instead of buying them from external companies who put on percentages.
Except of course MacRumors itself, which designated this as a PRSI thread.You're the first one to mention politics in this thread.
This is Apple doing what Apple does best. Take an existing product with a frustrating user experience and proceed to deliver a more polished experience based on their expertise with design.Nothing says "pretentious" like making your own mask because the tried and true, certified ones, you know, are just too simple. I am waiting for a parody video narrated by Jony Ives...
Here's the script, people. Make it happen.
(white background, shot of Jonny wearing his signature gray T-shirt he probably slept in last night)
Jonny -- We have reinvented, reengineered the mask. We've completely changed the way a mask works. It's incredible. The simplicity of its design. Engineered with just two straps, never seen before in a mask this size, delivers 30% better tactile strength and uses a single piece of rubber string. It's simply amazing. The mask itself has been crafted on a nano scale, engineered to allow up to 20% more air to reach the user's lungs. There has never been anything like it before. It's incredible.
(Tim appears out of nowhere, startling Jonny who is still wistfully glancing into the camera murmuring the word "amazing" several times)
Tim Cook -- Thanks, Jonny. The Apple mask launches today at just $99.99 and for the pros who demand the best, we've included adjustable nose pinch, starting at $199.99.
Assembled in China? No thanks. Anything that’s medical related should never be made in China.
I ****ing hate this guy and his entire advertising channel.
Don't like the signal this sends. The mask requirement is supposed to be temporary. Designing your own mask with fancy packaging makes it feel more permanent than it should.