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Other than the brown box, if I presented you with two machinesone new and one refurband prohibited you from checking out their serial numbers, you would not be able to tell in any way, manner, shape, or form which was which.
As for the price, $1599 for a refurb 2.3 15" versus $2199 for a new 2.4 15" amounts to a 37.5% premium for new and a virtually imperceptible tick in processor performance. How you see that price as not "low" is beyond me.[/QUOTE]
I completely disagree with the statement you're making here regarding their refurbished products.
Saying refurbish = new is complete non-sense and comes contradicting the term 'refurbished' itself in the first place.
Apple's quality controls are going down. Five replacement iPhone 5 were given to me at the Genius Bar for a faulty power button. (Straight out of the box upon release last year) I had no choice but to wait and settle that upon returning to Los Angeles 2 months later as I flew overseas immediately after my purchase.
Their 'replacement units' stock had been contaminated by 'refurbished' models. It ranged from scratches on the edges to a loose screen, a faulty speaker to a cluster of dead pixels -- probably no less than 30 gathered on the retina screen. Mind you, it's not even like I was offered a discount for the ordeal.
A friend bought a refurbished iMac 3 months ago - claiming this was the deal of the year and the unit would be 'new'. Half of the front panel was dead and you could clearly see visible wear on the keys.
Don't get me wrong, I'm all about Apple. Sometimes even too much for my liking. I would never for the life of me buy anything other than what I've had on my desk for the last 15 years.
Nonetheless I'm no longer blind. The quality of their products, customer service and staff knowledge is going downhill at an incredible pace.
The price difference you're describing here is not what most deals on their refurbished section are. The slight price decrease for a computer that's been in essence used by someone else -- making it pre-owned, is certainly not something I'd ever consider. When I buy a Mac, it comes in a box that isn't brown, it hasn't been used by anyone else other than me, it hasn't been sent back to a facility that took it part, fixed God knows what that might have gone wrong to get a cheap 10% discount.
I'd understand if they were to sell them half priced but it isn't the case. Until then, I'll keep paying full price and I won't ever say that refurbished is 'new' because here again, it isn't.