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It's a numbers game.

Apple will sell about 75 million iPhones this year. They have an average price just shy of $700 and have a gross margin of about 45%.

Macs, on the other hand, will sell between 5 and 6 million units. They have an average price of about $1250 and a gross margin of only 25%.

As a shareholder, it's pretty obvious where they should focus their attention. They can sell more phones at a higher gross margin and also generate additional revenue from the myriad of services tied to these devices.

Still both device are complementary, they do not compete.
Also they benefit each other as they create the apple lifestyle and help promote the brand. When you go to a uni lecture and you see half the laptops have the apple glowing logo it really has an advertisement effect.
Kraft does not abandon its peanut butter line since it makes more money from noodles.
 
still trying to figure out what the iphone 7 has to do with a MBP thread...

anyhow I'm exciting a cost of about 1.600 $ for the second best model
 
It's a numbers game.

Apple will sell about 75 million iPhones this year. They have an average price just shy of $700 and have a gross margin of about 45%.

Macs, on the other hand, will sell between 5 and 6 million units. They have an average price of about $1250 and a gross margin of only 25%.

As a shareholder, it's pretty obvious where they should focus their attention. They can sell more phones at a higher gross margin and also generate additional revenue from the myriad of services tied to these devices.

What you're arguing is fine. Apple probably should focus the bulk of their attention on iPhones, maybe 80% (just throwing out a number here) and 20% to other stuff. The problem we have is they seem to be COMPLETELY IGNORING macs. If Apple were spending 10% of their vast resources on Macs we'd see an update by now. Back when the company was 1/30th the size it is now, they pumped out new models at least every year, sometimes more frequently.
 
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What you're arguing is fine. Apple probably should focus the bulk of their attention on iPhones, maybe 80% (just throwing out a number here) and 20% to other stuff. The problem we have is they seem to be COMPLETELY IGNORING macs. If Apple were spending 10% of their vast resources on Macs we'd see an update by now. Back when the company was 1/30th the size it is now, they pumped out new models at least every year, sometimes more frequently.

You can argue Apple is late. You can argue Apple messed up when they chose the 2015 MBP's processor. But, given there's a whirlwind of rumors suggesting new MBPs are a month away, you can't claim Apple is "completely ignoring" Macs.

"Pumping out" models isn't really good for consumers anyway. All most people want is a capable machine with a thoughtful design. In my mind, the mindset of pumping out new Macs every year led to the subpar 2015 processor choice, and I'm expecting a powerful, well-designed MBP very soon.

If Apple doesn't release anything for another YEAR, maybe then all this hyperbole will have some truth to it.
 
You can argue Apple is late. You can argue Apple messed up when they chose the 2015 MBP's processor. But, given there's a whirlwind of rumors suggesting new MBPs are a month away, you can't claim Apple is "completely ignoring" Macs.

I wouldn't call it a "whirlwind of rumors". Most of the rumors about Macs have been fairly half-assed in comparison to the much more solid and frequent rumors about phones. We've had some vague intimations from well-known sources, but nothing as concrete as what came out before the iPhone event. If it truly were a "whirlwind of rumors", I don't think the users in this thread would be as frustrated as they are. Not to mention the complete lack of mention of Macs by Apple at any of the events, as if they don't even exist. And also not to mention the paltry amount of time spent on Sierra at WWDC. So while "completely ignoring" might be a slight exaggeration, it does seem sometimes that they are ignoring them or at least making it plainly obvious that Macs are second bananas to their more mobile products.

If nothing comes out by the end of October, I think even the most ardent of apologists would be willing to admit it's time to start hating Apple. :p
 
I wouldn't call it a "whirlwind of rumors". Most of the rumors about Macs have been fairly half-assed in comparison to the much more solid and frequent rumors about phones. We've had some vague intimations from well-known sources, but nothing as concrete as what came out before the iPhone event. If it truly were a "whirlwind of rumors", I don't think the users in this thread would be as frustrated as they are. Not to mention the complete lack of mention of Macs by Apple at any of the events, as if they don't even exist. And also not to mention the paltry amount of time spent on Sierra at WWDC. So while "completely ignoring" might be a slight exaggeration, it does seem sometimes that they are ignoring them or at least making it plainly obvious that Macs are second bananas to their more mobile products.

If nothing comes out by the end of October, I think even the most ardent of apologists would be willing to admit it's time to start hating Apple. :p

We know what processor it's likely to have, we know what the chassis will look like, we know it will have a "dynamic function row" because code for that is already in Sierra, we know there is support for AMD GPUs so some models are likely to have those. You can make good guesses on memory (faster) and SSD (2015 model made some great gains in that department).

What DON'T we know about the MBP coming out soon?

As for rumors, almost every tech publication is reporting October. CNET, 9to5, iMore... plus business journals and others, all saying October. The last week and a half has seen almost everyone say something is coming.

But yeah, Apple didn't mention Macs at their iPhone event, and iOS got more attention during the WWDC keynote (with lots of under-the-hood MacOS improvements left unstated, included a whole new filesystem which was one of the biggest OSX gripes among developers).

All I'm hearing in this forum is a bunch of "are we there yet" complaining when we can see the end right in front of us. I'd understand people being scared of another disappointment, but I think some people here just want to hate on Apple and are playing on others' frustration to get a rise out of them.
 
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Is Apple sucking up all the supply of the i7-6870HQ and i7-6970HQ CPUs? AFAIK there hasn't been a single benchmark let alone a notebook with these.

Well most notebook manufacturers aren't interested in these high-end CPUs. They are more likely to use CPUs with smaller built-in graphics, because they always pair them with dedicated graphics. This is why we don't have benchmarks of the high-end CPUs.
 
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Ugh! My early 2011 MBP is getting glitchy on me again! I've had my logic/video card/board replaced on it twice already. Last week, and then again today, the glitches came back (strange confetti-like artifacts and colour bands, computer freezing up and not responding). I have a genius bar appointment tomorrow. We'll see what happens... :(
 
We know what processor it's likely to have, we know what the chassis will look like, we know it will have a "dynamic function row" because code for that is already in Sierra, we know there is support for AMD GPUs so some models are likely to have those. You can make good guesses on memory (faster) and SSD (2015 model made some great gains in that department).

What DON'T we know about the MBP coming out soon?

As for rumors, almost every tech publication is reporting October. CNET, 9to5, iMore... plus business journals and others, all saying October. The last week and a half has seen almost everyone say something is coming.

But yeah, Apple didn't mention Macs at their iPhone event, and iOS got more attention during the WWDC keynote (with lots of under-the-hood MacOS improvements left unstated, included a whole new filesystem which was one of the biggest OSX gripes among developers).

All I'm hearing in this forum is a bunch of "are we there yet" complaining when we can see the end right in front of us. I'd understand people being scared of another disappointment, but I think some people here just want to hate on Apple and are playing on others' frustration to get a rise out of them.

Yep :cool::p
 
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