I want the general opinion on this. What would you think of Apple and the future of the Mac platform if they just released the rumored products (5K cinema, iMac, MacBook Air, MacBook Pro, Mac Pro), with Kuo calling the MBP upgrade "most significant upgrade ever undertaken by Apple", with just a simple press release. The Mac (apart from the bland macOS Sierra in WWDC) hasn't made an appearance on stage since Fall 2015. All recent macs (after the iPhone 6S/iPad Pro intro) have been announced with just press releases.
However, I know I would ecstatic about them releasing it however they want, be it a press release or an event. But, It's almost like they are starting to treat it as a niche product. Something that doesn't deserve the massive attention an event would attract. It would be sort of like: "Oh yeah, tell the press we upgraded a significant part of our Mac lineup, and introduced this gorgeous 5K cinema display" while with iOS devices they seem to be more like: "We have to tell the whole world about this". IMO It would further support the idea that Apple is starting to or is already treating it as a second class citizen. I know I may be overthinking it, but a press release for such significant upgrades would make me think all of the above and worry about the future of the lineup. It just gives me that sort of, "Oh yeah, we make macs too" kind of vibe. So, what are your thoughts?
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BTW: On a more positive note, I found this on reddit.
It may or may not be true, but there it is anyways.
Source:
https://www.reddit.com/r/apple/comments/55thgp/macbook_pro_and_air/