I'm OK with paying the "Apple Tax" since they have a fairly good track record of producing a good product that works as its supposed to. Not to mention the piece of mind that comes with having software that is designed for the hardware. However, there is definitely a limit to how much I will pay.
The rumored base price is $1399 for the 13" with the OLED bar and $1199 for the 13" without the OLED bar. IMO that is a perfect sweet spot for a 13" laptop and I hope the rumor is true. I've stuck with this thread for a long time and I'm finally within days of watching an announcement but if Apple gets too ambitious with the price, that may de-rail the train for me.