Hi guys.
I've been reading this topic for over a year, and today is the first time I felt the need to make an account.
Sadly, the reason for this is not the MacBook, but actually Microsoft's keynote of today.
A little background on me: I'm a PhD candidate at Harvard, have a Bachelor of Science in Medical Informatics and I'm an MD. I use my rMBP for about 9 hours a day now (research) and my keyboard broke 4 months ago. Fixing it is >500 USD, so I couldn't wait for the keynote tomorrow and was planning on getting the new rMBP. I have 'converted' at least 5 people to switch to Mac from Windows, but I'm just not so sure anymore.
Despite that, yes, I have my reservations about the new keyboard, the (gimmicky) magic bar etc. But I'm sure I wanted the new MacBook tomorrow.
When I saw the Keynote of Microsoft today though, it really made me question my motivation for Apple. I'm just loyal to them - I had 3 MB's before, had every iPhone, have 2 iPads, etc. And it would make sense to get a new rMBP. But do they still deserve my loyalty though? There's no more innovation. They aren't what they used to be. When you had an Apple product, you just knew you had the best out there. Today, after that keynote, I'm not so sure anymore. You can state that other products are more expensive etc, but the price doesn't matter that much to me. There's no innovation anymore at Apple. And I'm not sure why I'm still so loyal to them, apart from being 'stuck' in their ecosystem (I even have an @icloud.com e-mail as my primary e-mail).
It doesn't matter, for now, because tomorrow I'm going to order the new MBP. But I don't see it as my 'next' MBP. I really consider this my 'last' MBP, unless they come up with something really good within the next 3 years. I can't justify not considering other, and maybe even better, alternatives out there anymore. The argument used to be 'it looks better', but other products look at least just as good now (if they don't catch fire at least haha). The argument used to be 'it just works', but Windows 10 also 'just' works great and I have 0 problems using it when I am.
Apple was always so superior. And they're slacking. And while they are stagnating, others are improving.
Tomorrow, I'll probably buy my last MacBook. It kinda feels like the last night together after you're breaking up with your beloved girlfriend, but you have good reasons to break up because there is more out there for you and she's holding you back. I hope Apple proves me wrong in the coming years, but they're losing me. And unless they convince me (and I guess others with me), a few years after this last MacBook I'll switch to Android + Windows. It seems like they are working hard for it and deserve it.