My Frustration:
I've been following this thread for quite some time now, and I finally created an account because I just had to get my frustration off my chest. I, too, like many others here, have been waiting patiently for a refresh on the 15" with at least some basic level of future-proofing. Hell, Apple could have even given us Broadwell with one USB Type-C port and I bet a good majority of us would have jumped on it, even without Skylake or DDR4 RAM. I've pretty much just been sitting here with my credit card in hand, ready to buy whatever refresh Apple was willing to provide, given the horribly outdated specs on the current machines. Ok, now that I've vented my frustration, I am trying to understand why Apple would snub the entire professional community without so much as a mention of the word laptop.
My Theory:
We've been telling Apple for months now that all we wanted to hear in this keynote speech was at least an upcoming refresh to the MBP lines, allowing us to patiently wait another few months before making our purchase. But, Apple wants us to spend money now. Therefore, I believe Apple intentionally created uncertainty with its MBP lineups to tempt enough power users into pulling the trigger on the new iPad Pro. From Apple's perspective, there are two possible outcomes:
Best-case scenario:
Power users are completely satisfied with the iPad Pro and Apple continues its vision of eradicating the laptop form factor.
Worst-case scenario:
Power users are completely dissatisfied with the iPad Pro, and they just end up buying the newly designed MBPs after WWDC.
Either way, it's a win-win for Apple.
This.
I hate it's now all about the bottom line for Apple, and it reflects on their executive decisions. I see that Tim is a good guy and he has some things that he wants to personally push, I think the ResearchKit and CareKit, the social well-being themes would be his pet peeves.
But as for the rest of the team, I'm just utterly disappointed that it's not the Apple I grew up admiring an awed by. Today's keynote alone blatantly proved that Apple is now officially independent of what Apple was under Steve. I don't mean this in the typical WWSD kinda way, what I mean to say is that under Steve I felt that there was a mentality of 'Quality First'. It was a bit of a hit and miss but the intentions were always to handcraft the most well built product possible.
Today's Apple seems to have automated the manufacturing process to an extent that they can push out quality products thoughtlessly. Although that's a good thing in terms of quality, I feel that it's a tragic loss in terms of corporate mentality as you do need obsessive people like Jonny and Steve to scrutinize the products until their perfect. I think Apple got way too comfortable.
No doubt that they will just keep pushing along as they are in a very strong position. But I kinda sense that we might get a Lehmann Brothers moment with Apple, with so many thinking that they're too big to fail, and Apple themselves getting complacent, it might just take a few smart moves from Microsoft to take them out. (Or a really unhappy US Govt.)
Edit: please be lenient on me if I dont make sense, I'm just saddened by the fact that Apple managed to take the magic away from their keynotes. Today's one was by far the most bland and boring one in some time, but the sad thing is it still very much resonated what Apple is today. A strong social company that tries to set an example on some aspects.
Last edited: