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My Frustration:
I've been following this thread for quite some time now, and I finally created an account because I just had to get my frustration off my chest. I, too, like many others here, have been waiting patiently for a refresh on the 15" with at least some basic level of future-proofing. Hell, Apple could have even given us Broadwell with one USB Type-C port and I bet a good majority of us would have jumped on it, even without Skylake or DDR4 RAM. I've pretty much just been sitting here with my credit card in hand, ready to buy whatever refresh Apple was willing to provide, given the horribly outdated specs on the current machines. Ok, now that I've vented my frustration, I am trying to understand why Apple would snub the entire professional community without so much as a mention of the word laptop.

My Theory:
We've been telling Apple for months now that all we wanted to hear in this keynote speech was at least an upcoming refresh to the MBP lines, allowing us to patiently wait another few months before making our purchase. But, Apple wants us to spend money now. Therefore, I believe Apple intentionally created uncertainty with its MBP lineups to tempt enough power users into pulling the trigger on the new iPad Pro. From Apple's perspective, there are two possible outcomes:

Best-case scenario:
Power users are completely satisfied with the iPad Pro and Apple continues its vision of eradicating the laptop form factor.

Worst-case scenario:
Power users are completely dissatisfied with the iPad Pro, and they just end up buying the newly designed MBPs after WWDC.

Either way, it's a win-win for Apple.

This.

I hate it's now all about the bottom line for Apple, and it reflects on their executive decisions. I see that Tim is a good guy and he has some things that he wants to personally push, I think the ResearchKit and CareKit, the social well-being themes would be his pet peeves.

But as for the rest of the team, I'm just utterly disappointed that it's not the Apple I grew up admiring an awed by. Today's keynote alone blatantly proved that Apple is now officially independent of what Apple was under Steve. I don't mean this in the typical WWSD kinda way, what I mean to say is that under Steve I felt that there was a mentality of 'Quality First'. It was a bit of a hit and miss but the intentions were always to handcraft the most well built product possible.

Today's Apple seems to have automated the manufacturing process to an extent that they can push out quality products thoughtlessly. Although that's a good thing in terms of quality, I feel that it's a tragic loss in terms of corporate mentality as you do need obsessive people like Jonny and Steve to scrutinize the products until their perfect. I think Apple got way too comfortable.

No doubt that they will just keep pushing along as they are in a very strong position. But I kinda sense that we might get a Lehmann Brothers moment with Apple, with so many thinking that they're too big to fail, and Apple themselves getting complacent, it might just take a few smart moves from Microsoft to take them out. (Or a really unhappy US Govt.)

Edit: please be lenient on me if I dont make sense, I'm just saddened by the fact that Apple managed to take the magic away from their keynotes. Today's one was by far the most bland and boring one in some time, but the sad thing is it still very much resonated what Apple is today. A strong social company that tries to set an example on some aspects.
 
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Do you think we'll see a April or May event for new MacBooks? I find it odd how they skipped the October event this year so maybe they're saving it for April/May?
 
Do you think we'll see a April or May event for new MacBooks? I find it odd how they skipped the October event this year so maybe they're saving it for April/May?

Everything is possible. In my opinion April instead of May because the WWDC would be only a few weeks later. So April or June. But nobody knows.
 
My Frustration:
I've been following this thread for quite some time now, and I finally created an account because I just had to get my frustration off my chest. I, too, like many others here, have been waiting patiently for a refresh on the 15" with at least some basic level of future-proofing. Hell, Apple could have even given us Broadwell with one USB Type-C port and I bet a good majority of us would have jumped on it, even without Skylake or DDR4 RAM. I've pretty much just been sitting here with my credit card in hand, ready to buy whatever refresh Apple was willing to provide, given the horribly outdated specs on the current machines. Ok, now that I've vented my frustration, I am trying to understand why Apple would snub the entire professional community without so much as a mention of the word laptop.

My Theory:
We've been telling Apple for months now that all we wanted to hear in this keynote speech was at least an upcoming refresh to the MBP lines, allowing us to patiently wait another few months before making our purchase. But, Apple wants us to spend money now. Therefore, I believe Apple intentionally created uncertainty with its MBP lineups to tempt enough power users into pulling the trigger on the new iPad Pro. From Apple's perspective, there are two possible outcomes:

Best-case scenario:
Power users are completely satisfied with the iPad Pro and Apple continues its vision of eradicating the laptop form factor.

Worst-case scenario:
Power users are completely dissatisfied with the iPad Pro, and they just end up buying the newly designed MBPs after WWDC.

Either way, it's a win-win for Apple.

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Do you think we'll see a April or May event for new MacBooks? I find it odd how they skipped the October event this year so maybe they're saving it for April/May?

If they announce new Macs at WWDC or a special event beforehand, it's getting a bit late in the day to be investing in Skylake based hardware as Intel are soon going to be talking up Kaby Lake architecture, with the first wave of ULV chips due to be released in September.

Will you be happy to invest in 1000's on Skylake hardware only to have the next generation of CPU's (admittedly only a small leap in performance but with native USB 3.1 support etc) on the horizon? Of course chips suitable for the MacBook Pro probably won't be available until early 2017 but that's besides the point. Apple should have released new Macs as and when Skylake dropped and anyone who thinks otherwise is wrong.
 
^ Exactly. People are really underestimating what this next upgrade will bring. And the excuses about "WELL, it has can't be very LONG! It must be in mid 2016... June at WWDC... September are just silly. Apple has updated the MacBook Pro more than yearly for 10 consecutive years. It's not unimaginable that they're going to be released sooner. Remember how people also SWORE on here that Apple would do something completely unrelated to this topic since "any argument is an argument and we don't care about facts"

A few months ago, you mocked me for claiming that there was going to definitely be no March announcement. Well, where are the Skylake Macs you were SO sure that "apple was going to release"? :D Come on, I want to see the same confident reply as the one I quoted!
 
Regardless of right or wrong, we will all suffer because of this future implication.

Seems pretty clear, Apple always wants to be at the forefront of future trends. They always want to do this prematurely, way before they should. It appears the iPad is set to replace all Mac laptops. According to Apple, they are fast approaching laptop status, and already have in their minds. They further emphasize the keyboard to simulate/replace a laptop if need be. Seems apparent the desktop is still needed, since they did not mention it. Most likely it will be manufactured in the iMac form only. The next event might be the last time the portable Macs are updated. And when you think about it, it would have been foolish to announce laptops when they just slammed laptops at the same event. And they might even feel it is foolish to announce them in the future because they already made this statement.
 
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Let's hope we'll at least see the refresh/redesign by WWDC. Although, it would've been great to have new macs today it isn't that much of a problem for me.
Some of us are mad at Apple, but we should take some blame ourselves as well. This thread continued to believe there were going to be updates despite the lack of rumors. We were living in a fantasy world:(
All I want is a new MBP before school starts next year. Let's hope we'll start getting some rumors in the following weeks...

Anyway, I'm going to get off this forum for a while, it's been fun reading your posts and far-fetched theories. It's going to feel like rehab, not obsessively checking this day in day out;)

See you in June (At the latest!!!)

PS: I don't think apple is abandoning the (pro) macs. Of course they see, that some things are better done on a traditional computer than a tablet. I have faith they will keep doing amazing things with the lineup.
 
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I feel like waiting until June, for their own event, means that a redesign is coming. I think all of you screaming about nothing today need to take a chill pill. There will be updates coming. Tim's not that stupid. Be patient, o ye of little faith.
 
Seriously, Apple! W. T. Actual F?!?!?!?!
I am seriously considering purchasing a non-apple laptop to replace my Late 2011 MBP. I can wait for about another month to a month and a half, but June (unless they make them available the day of WWDC) is too late for me. And... I refuse to pay more than AU$3000 for a machine that has 2-year-old technology in it.
I may be wrong, but I feel that there are many who will 'jump ship' back to Windows-based computers as a result of Apple not releasing updated rMBPs.

The Razer Blade looks good...
 
Kind of concerned about the "PC is dead, long live iPad" ******** they are pushing. The iPad is only slightly better than a wooden board when it comes to replacing my Macbook Pro 100%.


This concerns me as well...they seemed to make a strong statement today that they envision that the PC is going to be replaced by iPads. It's going to be hard for them to backtrack and say that Macs aren't replaceable by iPads.

Either they are not-so-slowly phasing the Mac lineup out, or the marketing team didn't think ahead.
 
I feel like waiting until June, for their own event, means that a redesign is coming. I think all of you screaming about nothing today need to take a chill pill. There will be updates coming. Tim's not that stupid. Be patient, o ye of little faith.
He is that stupid.. For not releasing new macs today..
 
Todays event was underwhelming, but honestly i have no blame or problem with Apple at the moment.

I think the path they’ve been on is reasonable. There are many factors influencing their product strategy beyond what it obvious to most.

They are not ditching Macs. iPad Sales have not been insane. iOS is not a replacement for OSX. I’d guess that later this year they will drop a whole horde of portable mac updates on us at the same time. A hefty reshuffle of their lineup. They are just waiting for things to line up right.
 
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