Well, truth is that for a LOT of people who buy smartphones emojis are probably more important than text, but was WWDC really the place to announce them? Is there an API that allows developers convert their code to emojis or something?
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Waiting for Skylake MBP thread
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They need to demonstrate the new functionality of the messages app given that they were announcing a new app store for iMessage.
"And besides having a seminar on this API later this week, there is a new course on the website with videos demontrating how to implement this."
That's literally how they go about demonstrating the other 299 features developers use.
So what are you saying that Apple was wrong for demonstrating new OS functionality at a developer conference?
The changes to the messages app were far more relevant to devs than new MacBooks.
They are not at the same price. A 13" MBP with 8GB/512MB configuration is $1799 compared to $1599 for the MB. MB is still priced at a premium for a premium product.
Also have a thought for those of us in Australia. Not long ago, AUD and USD were at parity, and a base version MB could be had for AUD$1299, today its AUD$1999
I'm from the UK; the base MB is £1,050/AUD$2038 so I feel your pain. They are the same price when you compare like for like. E.g. 256gb models are:
MBP: i5, 8GB, £1,200
MB: m3, 8GB, £1,050
If you factor in the m3 to m5 upgrade (which you can't actually do, you have to go straight to m7) then the prices are roughly the same. You're right though that the price difference increases as you go up the models but even your 512GB comparison isn't equal as the MBP has the upgraded i5 not the standard one.
Anyway, all I'm saying is that the price is far too high relative to the MBP - which is what essentially every review site has said too. If it was cheaper I would have bought it instead of waiting for this damn 2016 MBP! I'm criticising the MB but there is still a chance I will lose my mind and buy it or the MBP between now and Ootober - that's a long time without a laptop.
Oh well, looks like I was seriously wrong, indeed.
Anyway this feature was kinda.. subdued.
I didn't notice it before.
Still, is it possible that it's working only on 10.10 and later?
I have 10.9.5 right now and I don't see so much difference.
Yeah, kinda strange Apple didn't promoted this "True Tone" feature on the rMPBs, but made a big fuzz about it on the new 9.7" iPad Pro.
I have only found references for this in El Capitan, so I don't think it's active on 10.9 or 10.10. And I don't know what rMBPs support this feature :/
I can only say that it's supported on a late 2013 one (-and probably later models as well-) which shipped with 10.9. So apparently the hardware for it was there at the time, but the feature was activated via software with El Capitan.
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I'm saying they spent too much time on it, and that I agree with the theory that it's because something else was shunted.So what are you saying that Apple was wrong for demonstrating new OS functionality at a developer conference?
That's a no. All devs use macs. They have too, since it's not possible to work on windows or linux with the xOS apis.
And? They opened up messages to developers. You don't think that's huge for developers?
I think the point is not the content but the manner in which they presented it. WWDC is a weeklong event full of detailed workshops designed to educate and assist developers about the new features released on future Apple OS.
The keynote, undeniably, has become more of a consumer focused event where Apple has an opportunity to showcase different features and products that it deems worthy enough to generate interest in its products and start the marketing hype for upcoming devices/services. If the keynote was heavily developer focused then we wouldn't have all major tech blogs and some major news outlets covering the event live, it really is a consumer facing presentation rather than a developer focused one. Someone mentioned here that the State of the Union is a more dev focused presentation.
So within that context, Apple being so heavily focused on emojis and its messaging platform, along with a pathetic redesign of Apple Music, and cringe worthy demos of both services, they are really beginning to lose it if that's the best they have to showcase.
If we choose to read into the keynote and take it as a theatrical event scripted down to every second of it then I would draw the following conclusions:
1. Apple is a diverse company - the number of minority background executives taking the stage to present and demo things shouldn't be overlooked as it most likely was an intentional decision by Apple to showcase their 'diverseness'.
2. Apple is a hip company - the Apple Music demo and the heavy focus on emojis and effects in their iMessage app was probably an attempt to further consolidate their position as the youthful 'hip' brand. How many execs do you see encouraging a room full of devs and journalists to rap-along? And let's be honest, those new 'features' are pathetic and a blatant rip off of things that virtually every other messaging platform has been offering for years.
3. Apple in no longer a cutting-edge company - reminds me of the Indian government deeming that Apple products are not cutting-edge technology about a month ago. But in context with WWDC, this was meant to be the Apple response to Google I/O. Google focused on largely three things: AI and ML developments, immersive home experience, and immersive communication (they did focus on emojis as well but not as much imo). How did Apple reply? Hardly any mention of AI and ML improvements, merely adding features that have been around in competitors for a while. HomeKit, I'd say a different take than Google but on this I must say Apple has the better idea. Communication.... They just updated messages and then made it a big deal by showcasing 'big emojis'.
And one more thing... Why are people/companies so crazy over emojis? I'm originally from Korea and we've had them and widely used the since the early 2000s (I mean proper emojis not ascii art or your usual 'colon-close bracket' emoji) stickers have been around since probably late 2000s and MSN messenger way back in the days had something similar to full screen effects. So why this obsession over tech/features that are really nothing to be impressed of?
That's the main thing that bothered me during the WWDC really, opening up messaging is presentation worthy, VoIP is presentation worthy, but emojis? Really? That should at best be a footnote, not a showcase demo -_-
Yikes. More meaningless conjectured followed by a reaffirmation of a rumor from reliable and proven sources proofed by a picture of a leaked chassis.
Just bought a 2012 Mac Mini with 4GB RAM and a HDD. Ordered a Samsung SSD and 16GB RAM. I was really hoping for a new MacBook Pro, but now I can at least get back to work again after my Air failed.
Apple should honestly just update the current gen rMBP with USB C/TB3 reports replacing all USB A and TB2. They should throw in a Skylake processor and present that to us. Radical redesigns only worked under Jobs tbh. With Cook they should just evolve the products, play it safe, until they find another CREATIVE CEO.
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It's funny, the retina MacBook Pro was revolutionary during its time in 2012-2013. But Apple has tried to ride on that horse for a profit for too long, doing absolutely nothing but upgrading its internals slowly (Although you can rightfully argue that that is also the fault of Intel). At this point, I don't trust Apple enough with its current direction to handle the MacBook Pro competently.
Like what you said - just replace one of the USB's with a TB3, give it a better battery, a better screen, and there's what everyone would want.
Only got this: seems like rx 480 benchmarks are appearing and seems like AMD crossfire of rx480 (500$) is beating the gtx1080 in performance and efficiency. http://videocardz.com/61154/amd-radeon-rx-480-crossfire-3dmark-performance. rx470x might not be a disappointment.
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Man this thread has really slowed down, I can't wait until the new MBP's are announced though.
Shareholders and Tim Cook in this order is my bet.
I do strongly believe that the sales would be higher had Apple considered lowering their profit margins a bit, but since I am neither a generally respected analyst, nor have I seen any numbers, it's just a random guess. I know that if the new Macbook cost €999 instead of €1449 – even the 2015 model, I would seriously consider trying that keyboard out after all. But Apple prices are really good at preventing me from buying anything. We thought about a new iMac, but the sensible setup (8 GB RAM to be upgraded later, 512 GB SSD) costs €2729. In the States that would be €2299 which is €2038. After adding 22% tax, we end up with 2487 euro. So that extra €240 – ten percent of the price! – is just for laughs and giggles. There's no way we can afford a €2729 computer, so the 2011 iMac will remain hubby's driver until it dies, and I am very happy with my €1300 Hackintosh which benches close to trashcan Mac Pro. Mac Mini is just a joke. Skylake MBP doesn't exist. My credit card is very happy about that. My fetish of having new and shiny isn't though
Any sites you recommend to help build a decent hackintosh?
I think it's because most people have realized that life is far too short and has far too many interesting things in it to spend all of this time agonizing over a laptop of all things. It'll come out when it comes out.
This right here is what boils my blood with some of these Apple apologist. So many of them defend not releasing hardware at WWDC because it's a 'developer conference', but glance over the fact that they made a room full of developers stare at different emojis for half an hour. Apple is just too lost.
"We are going to show them our new emojis and DOPE bubble letters!"
"But sir, what about our new modern file system? We can talk about cloning and snapshots. Don't you think our developer audience may find that more engaging and more in line with the conference?"
"OHHHHH...martini glass emoji! So cooooooollll!"
Enough is enough guys, no more waiting around for Apple while they play with their emojis. We have to go back to Windows... WE HAVE TO GO BACK!!!
Two things came up to my mind:
First:
Second:
A great artist from my homeland once said: "Never go back. Not even for take a run-up."
How many people in here complaining about emoji are 1) software developers or 2) content creators? It seems most arguments go something like, "Apple is no longer focused on developers and creators. They're too concerned with customers who don't even care about stuff like messaging and emoji." As a content creator myself, I completely disagree. You can't sell to the 1% of people who think like you, at least not if you want to maximize profit.
People care about some really stupid stuff. Stuff like fireworks and emoji in messaging sells iPhones. And to counter the inevitable argument: just because YOU don't care about it, doesn't mean consumers don't and, just because the small subset of people you choose to pay attention to don't care, doesn't mean consumers don't. Maybe Apple's making a big mistake focusing on these things, maybe all the commenters on here could run Apple better than Tim Cook as long as they focus on what they think Almighty Steve Jobs would have done.
Chances are most complainers on here would run Apple into the ground. Why? Because they would pay Intel billions of dollars to somehow figure out a way to manufacture top-of-the-line, laptop versions of their processors FIRST, rather than learn from mistakes made with desktop and low-power configurations at the start of a chip generation and work their way up. They would also pay Intel gobs of money to get their hands on the processors first, a foolhardy exclusivity agreement which would only appeal to the most zealous first adopters and only speed up a laptop generation by 1-2 months at most.
But like it or not, Apple is focusing on consumers because that's where the money is. If and when the new MBP comes out, if you don't like it nobody is holding a gun to your head making you buy it. But those consumers fund Apple, and if the Skylake MBP is good then you have those consumer's funding to thank for it.
If you're a developer or content creator, you should know this by now, unless you're a developer or content creation drone who never makes decisions based on consumer sentiment and leaves those big decisions to your bosses. I don't have that luxury, which means I need my finger on the pulse of consumers or my business will go under. And consumers, bless their feeble hearts, like things I find utterly useless (like pro sports, for example).
People care about some really stupid stuff. Stuff like fireworks and emoji in messaging sells iPhones. And to counter the inevitable argument: just because YOU don't care about it, doesn't mean consumers don't and, just because the small subset of people you choose to pay attention to don't care, doesn't mean consumers don't. Maybe Apple's making a big mistake focusing on these things, maybe all the commenters on here could run Apple better than Tim Cook as long as they focus on what they think Almighty Steve Jobs would have done.
Chances are most complainers on here would run Apple into the ground. Why? Because they would pay Intel billions of dollars to somehow figure out a way to manufacture top-of-the-line, laptop versions of their processors FIRST, rather than learn from mistakes made with desktop and low-power configurations at the start of a chip generation and work their way up. They would also pay Intel gobs of money to get their hands on the processors first, a foolhardy exclusivity agreement which would only appeal to the most zealous first adopters and only speed up a laptop generation by 1-2 months at most.
But like it or not, Apple is focusing on consumers because that's where the money is. If and when the new MBP comes out, if you don't like it nobody is holding a gun to your head making you buy it. But those consumers fund Apple, and if the Skylake MBP is good then you have those consumer's funding to thank for it.
If you're a developer or content creator, you should know this by now, unless you're a developer or content creation drone who never makes decisions based on consumer sentiment and leaves those big decisions to your bosses. I don't have that luxury, which means I need my finger on the pulse of consumers or my business will go under. And consumers, bless their feeble hearts, like things I find utterly useless (like pro sports, for example).
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