Seriously. Wait till the IPHONE event comes and goes, and people get upset why the IPHONE event didn't feature any Macs.
Haha, right? Nothing big has ever shared the stage with the iPhone.


Seriously. Wait till the IPHONE event comes and goes, and people get upset why the IPHONE event didn't feature any Macs.
I can't lie. Part of me is excited that Apple can still keep a secret. I just hope the release lives up to my expectations at this point (which aren't outlandish).
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I'm a marketer so I probably don't have any right to criticize Michael Simon's article but SHEESH. That is a load of clickbate garbage. The Mac is still a $20B/year business. It would be absurd to think Apple is going to abandon the pro segment of that market. Even if it makes up less than half the sales, pro units have better margins and thus impacts total profit significantly.
And as for all the smack talking on Tim Cook... I have to tell you it's way more complicated than 'Tim isn't Steve.' Aside from that fact that Tim handled growing and running the supply chain during the peak Steve comeback years, the dude thoroughly understands the financial side of the business. What I'm trying to say is... He knows what he is doing. There will be a MAJOR revamp of the Mac lineup this year and it will dramatically increase sales for Apple Q1 (Holiday). Holding off on the Mac updates until Q1 could be because the next gen iPhone is a shift in how Apple releases refreshes of phones... As it's more of an update than the revamp you'd assume in this cycle. They also diversified the iPhone offerings with the SE and presumably cannibalized some of the Q1 sales of the 7. So if the iPhone 7 isn't anticipated to do insane sales numbers, the Mac can help make up for it with total revenue in Q1.
I'd put money on Apple refreshing the lineup and adding a few new SKUs of products surrounding the Mac in Sept/Oct. Because of all these updates hitting in one quarter, it could push Apple to pull in over 10B in Mac sales during Q1/Holiday.
Just my thoughts...
Haha, right? Nothing big has ever shared the stage with the iPhone.
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Still an iOS device. Not saying its NEVER happened, but they're not likely to share stage time for a significant refresh of their number one Mac line. Look for a dedicated event.
It's all a toss up. If anything deserves a "dedicated" event, it's a new product category, like the Apple Watch, which shared the stage with the iPhone 6 and Apple Pay and which took up a solid hour.
We could see a repeat of 2014 where there was enough for a September and October event. All depends on what they're doing with the other products.
They could always run a "Back to the Mac" in October. It's happened before.iPhone-Definite (100%)
Apple Watch-Probable (65%)
MacBook Pro-Probable
Service Category Updates-Probable
New Service Category-Possible (30%)
iPad-Possible
Apple TV-Possible
iMac-Unlikely (5%)
MacBook-Unlikely
Mac Pro-Unlikely
Mac Mini-Unlikely
New Product Category-Unlikely
I just don't see enough here for a second event. Is there something I'm missing?
They could always run a "Back to the Mac" in October. It's happened before.
For what? I'm not seeing even glimmers of rumors about MacBook, MacBook Air, Mac Pro, Mac Mini, iMac etc. At least the MacBook Pro has rumors about OLED, chassis, hinges and software calls in Sierra. Am I missing something that makes people think the entire lineup is about to get a refresh?
For what? I'm not seeing even glimmers of rumors about MacBook, MacBook Air, Mac Pro, Mac Mini, iMac etc. At least the MacBook Pro has rumors about OLED, chassis, hinges and software calls in Sierra. Am I missing something that makes people think the entire lineup is about to get a refresh?
Got my money ready a year ago. Oops, spent it somewhere else. started saving again.
The wait seems ok now.
They could always run a "Back to the Mac" in October. It's happened before.
How does a phone and an upper level laptop eat into each others sales?I would be very surprised if iPhone and Macbook Pro would be introduced in one single event. These two would likely eat each other's sales and while all the money would be flowing to the same direction, it's better to split their launches. Unless they offer an insane back-to-school bundle discount for iPhone + Skylake MBP (chance of this = 0%) it won't happen. I'm sorry I am going in circles with this but don't keep your hopes up for a simultaneous launch.
I hope I am wrong with this but seriously Apple knows how to milk money and this is not the way to do it with best profit.
I would be very surprised if iPhone and Macbook Pro would be introduced in one single event. These two would likely eat each other's sales and while all the money would be flowing to the same direction, it's better to split their launches. Unless they offer an insane back-to-school bundle discount for iPhone + Skylake MBP (chance of this = 0%) it won't happen. I'm sorry I am going in circles with this but don't keep your hopes up for a simultaneous launch.
I hope I am wrong with this but seriously Apple knows how to milk money and this is not the way to do it with best profit.
They're two different categories of products. They won't eat into each others sales. Though Apple is a marketing company first and seeing how they won't be doing any redesign this year with the iPhone I find it hard to believe they'll release a Mac that'll take away whatever short lived coverage the iPhone will be getting (short lived compared to a redesign).
I feel like looking at historical release trends in this particular situation is kind of pointless as we've never encountered a time where so many Mac products are completely out-of-date. Anything goes at this point...
To be fair though, I think that that actually is the whole issue with Tim, that he's too much of a SCM finance guy. I now understand that Apple never found a good replacement for Tim because new product launches have all been hit with pretty bad waiting periods following their releases. Secondly, he's doing Apple great and there's no doubt about that, most people will be content if not extatic at how tims been doing since taking over Apple. Financially everything is great.
But problem is, Innovation doesn't really come from profit driven business decisions. It's true that Apple is less likely to try something radical or different (apart from the rMB, I still don't know how that thing sells) and instead are more likely to play it safe. If you look st the big picture Apple is losing its firm grip on almost every product line. Android phones have been challenging the iPhone for the last 3 years now, iPad is being challenged by the surface, and laptops are now pretty much on par and it's a question of preference.
Sometimes you need to be foolish and adventurous to make something truly great, for me Apple for the time being will only make just good, but not great.
Yup it's true many Macs scream for refresh but putting them all into one event with iPhones? That keynote would last hours<-- edit: not that I would mind.
Separate Mac event for later in September and we'd be pissing honey tho!
Someday someone like Steve Jobs is going to create something truly innovative and Tim Cooks decisions will come back to haunt Apple. All that needs to happen to make them come crashing down is sales of the iphone and ipad dying..
Rumors have it that the iPhone 7 won't have very many new features to spotlight. Same design (save for the relocated antenna bands), removal of headphone jack, possibly dual-lens camera for the 7 Plus, 3 GB of RAM...that's about it. Many are predicting it's going to be a disappointment because it won't offer many improvements or innovations when compared to the 6s. Maybe that's a reason to have the Mac event held at the same time as the iPhone event? To absorb attention away from the disappointing phone offering and towards the (hopefully) stellar laptop offering? Just a theory..