Bill Graham Civic auditorium is a big venue that seats 7000. Previous Apple events here:
- WWDC 16
- September 2015 "Hey Siri" Event
Big venue = a lot to cover. Last year's keynote clocked in at nearly 2.5 hours (including One Republic's set).
With iPhone as the only confirmed product, everything else is up in the air. Granted, I think they'll spend a huge chunk of time on the iPhone and its integration with iOS 10. Gruber has a great
piece on the Apple Watch 2, highlighting the fact that Apple needs to get it out before the holiday shopping season. Apple Watch is like the new iPod when it comes to gifts. So, I think we'll see it next week.
I don't think that's enough to warrant Bill Graham. If they announce the release date for Sierra, wouldn't it be great to showcase it on some new hardware?