A lot of companies beg people to buy their goods.
Apple is able to make people to beg them to sell something they think they could need. This is marketing at is best.
Even more, people are greedy enough to order something that is not even tested from a source (...payed by the producer).
Another thing that differentiates Apple that I have come to an epiphany about lately, is the fact that Apple, I think honestly think doesn't want EVERY SINGLE PERSON IN THE WORLD to use ALL the APPLE PRODUCTS they make.
Like it seems every other fan boy there is wishes that everyone else used all of "said companies products"
Back in the day it kinda was in business that all the executives were wanting GE and IBM to do everything, and all products could be made by those companies mainly IBM at the onset, but quickly Microsoft stepped in, and everyone was wowed, and DOS and Windows showed up and the Microsoft fan boys and IT guys went freaking crazy, and then Bill Gates got to $60 billion. I mean back in those day the MS Fan Boys wanted THE WHOLE WORLD to be Microsoft...
And Microsoft to this day at least up until Balmer, wanted everything to still be all Microsoft, or Microsoft led. Then Linux came around and the Fan Boys (mostly gamers) and IT guys kinda split, because they (IT) liked Linux and they argued a little bit about what is better and yada yada.
Then enter the iPhone, Google, Android, and Amazon 2006 days, 10 years ago. Apple finally arrived as far people leaving the "oh I heard that nobody uses Mac, it's all PCs and Windows" on the shelf, and people actually started buying Apple Products, without the fear of getting blasted by their friends, or some fan boy/IT guy, but some fan boys still did and do.
So, now we have the ecosystem "fan boys" made up of Apple, Google, Amazon, Microsoft, or the platform OSes they represent (mac, win, linux, android, iOS etc)
But I tell you out of all of them, Apple and Google pretty much don't care about EVERYONE in the world, using what they offer. Apple way more so than Google, because in a nut shell Google loves the fact that almost everyone uses their search engine, and as long as in their eyes everyone does, they DO WANT EVERYONE to use their search Engine. But it seems like all of the Fan Boys and the companies they love want, to have WORLD DOMINATION, by their company that they covet.
I honestly think, Apple is just sitting back, and they dgAf. They are at the point where they are going to do whatever they want WHEN they WANT. They know they got best stuff, I think at least, in limited quantities, and it's global but to them, they don't care what the other guys are going to do. I mean look at the billions of dollars in losses some of these companies take. Ouch. I mean when is the last time Apple was gung ho and released a product, and the next year it was like "oh Apple LOST 10 billion". That hasn't happened, AND THEY DON'T WANT IT TO!
They know they are not going to get EVERY SINGLE person to use a Mac or an iPhone. THEY DON'T CARE to CONVINCE
To them at this point you are either IN or OUT. It doesn't matter, they are not saying FU to people. But they had a helluva rough start in the Tech industry. And they don't want it to happen again. They learned some good lessons. Especially in hardware!
Microsoft on the other hand feels it slipping away, and all of the Microsoft Fan Boys are all become Android Fan Boys AND STILL telling everyone that Apple sucks, as they goto Linux and Android... etc yada blah whatever
And we have all have just had enough... Apple doesn't and we don't care anymore.
I mean look at the rookie tech reports and wall street reports, OMG, it's like instantly we all just laugh, and say oh like we haven't heard that one before (Apple is doomed etc), we just don't care anymore, most of us.
It's funny and that's the whole thing as far as the difference with Apple vs other tech companies and their fan boys.
I mean don't get me wrong I want my friends and people around me to enjoy Macs and iPhones and such, but I am NOT AT ALL trying to convince people anymore that I just randomly talk to use Apple, like you may think this post is trying to do. It's just stupid.
I think Apple is just enjoying FREEDOM... and it sucks when people bag on them and say do this or do that come Apple you are ***** up. They're not. Dude they have so much in cash reserves. Just keeping the company running and my iCloud files safe for the next 30 years, would be good enough for me at this point, because it's been a fun road.
It's the old classic adage, You can please some of the people some of the time, but you can't please all of the people all of the time, Apple has learned this, and learned the hard way, they're not forgetting the past.
Other companies, nah they haven't learned this, they still want GLOBAL domination. One them already has reached that tho in a different segment: Amazon. (jerks

) no one can compete against them except eBay, and Ali Baba in the East.
It's like you could honestly call Apple the 15% company. They will always have approximately 15% of the general market share of most of the product categories they compete in, and as long as they keep bringing in the full monty as far as PROFIT goes. They're gonna stay there and not even care, and be 100% happy being financially secure, and to know they have great products and happy customers.
That's like you said (what I quoted above) people crave it and go crazy for it!
It's genius, and the spirit of Steve Jobs...
ps. And as far as how it's related to this sub-forum, if the MacBook Pro is ready they will release it and if it's not ready they're not going to. And that's probably the biggest factor in all this...