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I really like Rossmann's podcasts. It's interesting to get the perspective from an an independent expert Apple laptop repair technician about how he sees things. He's also a heavy player in the "right to repair" movement, of which Apple is a staunch enemy. If you really want to see the reality of what's going on "behind the scenes" with your MacBook, search for Louis Rosssmann on youtube for an education.
 
Macbook Pro with:
- Detachable keyboard
- Touchscreen
- OLED display
- Wireless charging
- eSim support
- Face ID

Or just Mac OS on the next iPad Pro to go with improved build quality and on-par performance with Macbook Pro.

I've been stalling the replacement of my mid 2012 full spec macbook pro anxiously waiting for Apple to provide me with an excuse not to buy a Windows surface tablet.
 
That is 180 degrees opposite to what a consumer wants. You don't want to buy Apple products, you want to invest in Apple as a company. Find another website.
Actually, Apple making a profit is what allows them to invest in R&D to come up with products that delight consumers. If Apple made razor thin profits they would not be coming up with great new products nor would they support older products.
 
Sub $80 HomePod
Sub $80 audio cast dongle to use your own speakers with said Home Pod
Sub $80 tv cast dongle...,
Google has sub $50 versions right now.

Apple is in danger of loosing its much vaunted eco system of Apple Music , photos, tv if it’s not careful

Low cost iPhone and iPad

AirPods in anything but white and with volume control

More robust products that the YouTube guy will require substantial effort to bend
 
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A MacBook Pro that doesn't cook my legs, a i9 system that really leverages the i9 ability which means a thicker frame so it can be properly cooled.

Bring back the USB-A ports (2), Take the back two of the four USB-C ports and recess them so a MagSafe plug can be fitted in, Give us back Ethernet and SD card reader as well, and give us the older keyboard back! Butterfly's suck!

Need internal expansion RAM (32/64 GB) & Storage (2 PCIe/NVMe blade slots)

Bring out both a 15" & 17" with 4K & 5k displays.

Basically, a PRO's MacBook Pro (workstation class) built off of the older 2011/12 Unibody frame (the tank of laptops). While I love to have less weight, I want the performance, usability and durability the newer models lost.
 
I'd like to see a completely redesigned MBP keyboard, not just a band-aided 2017 one.

An updated iMac would be great as well.

I'm looking forward to the modular Mac Pro although I doubt I could justify spending the money on it.

I agree with a previous poster, mouse support on iOS would be great. I would then start taking it more seriously as an actual computer.
 
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Engineering work instead of fashion marketing:


Apple Monitor as Mac mini attribute: 24-inch 4K incl. FaceID, borderless, with normal SD slot which was 'forgotten' on the new Mac mini (about 100 engineering hours; times as provocative number)


Delivery of large desks and living rooms (free of charge) if only giant Monitors (5K or 7K) are offered.


Free support for the incompetent company Dexcom (Diabetes CGM) to enable direct connection to Apple Watch, as promised a long time ago (approx 200.000 $)


No waste of resources in window dressing and hardware development for almost fully developed superior products (iPhone Xi). Hardly anyone buys a new Porsche every year


iPhone SE2 for new customers (India, China, and people who like small form-factor devices with Touch-ID under glass instead of Face-ID notch, virtual Home-Button (area with force touch))

⚗︎
Basic research: Front camera located centrally behind the display so eyes can meet in the direction of view (FaceTime)


iOS maintenance (FaceTime suffers from incompatibilities within different iOS devices and is still very unreliable with bandwidth fluctuations, especially with transcontinental connections)


iTunes: Ability to specifically list all apps ever purchased


Better internationally synchronized launch and more aggressive market development (Apple Pay, Watch ECG)


Siri: Recognition of foreign-language music titles and bands


HomePods: (sound is stunningly good, but pairing of 2 stereo HomePods in one room is always annoying when sources change (Apple Music / iPhone / Apple TV / Siri). Apple-3D option (Based on Atmos or Dolby Surround)


Connecting the Apple keyboard to AppleTV and integrating Safari and Mail


Reduced-risk entry into the healthcare market. E.g. through the acquisition of iHealth et al.


Takeover of Tesla; hydrogen cars (H2+O2; scheme of e.g. BMW Hydrogen 7) instead of conventional fuel cell waste


Issue of big hands (free of charge) for all crazy proclaimers of larger iPhone displays, especially for the Apple Strategic Marketing Board


No more disappointing keynote events
 
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New management for the mac department. And can all the current products and start something new. Listen to what people want:
Butterfly junk keyboard you tried it and its just $&*%$ , do what you do best , just find out how Microsoft made there keyboard for the surface laptop. and give mac books a great keyboard.
Apple has 3 laptops and they all the same made the same mistakes:
to thin to light causing thermal throttle issues
need for dongles, just give people there ports back especially on a Pro machine the rest of the world is not ready for USB C only

Imac's they are grey they are boring ... go nuts make a Surface studio design. this is what People want, with giant touch screen with a apple pen ...

Design your machines right so you can open and clean the fans , replace ram, SSDs. i hate soldering everything to the board the thought of T2 chips encryption and all the stuff that can go wrong.

i have a long list , i just bought my self a nice second hand HP desk pro machine because well i have little hope the new imac will be any thing but mind blowing. And apple will stop selling computers in the future because no one wants the same boring apple design year over year with only new CPU soldered to the board or a minor port upgrade .
 
A standard method for easily attaching third party lenses to the iPhone/iPad.

More features for iWork apps. Keynote could really use layers and a timeline for managing animations. Pages could be a better page layout app. In Numbers I’d like to copy things in csv or tab separated format. Currently, if I copy from Numbers to a text editor it is hard to get that back to Numbers.

A pro version of iOS for the iPad. I’d be happy if a bunch of Pro features were switched off by default. My 90 year old mom gets along great with her iPad as do my wife and many of her friends. I don’t want to break that, but some of us need more. It should be easier to use multiple apps at once and to share documents among many apps.

Better texture on the iPad glass so that using the Pencil would feel more like using paper.
 
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Better quality, features I actually want to use, lower prices.

Apple is on a kick of adding more and more CPU power in the Ax series CPUs, and that's all well and good, but how many of us actually use all of that power on our phones? My old phones were plenty of fast.

Back in the day, I only paid 200 dollars for a phone, and now only a handful of years removed they're over a grand.

And they have the audacity to claim that a "bending iPad" is normal due to manufacturing process...

Maybe the process of using cheaper outer shell material to maximize profits or the fact that just about anything they make is paper thin that the slight bend of the unit completely breaks it, then you'd have to pay $300 just to get it repaired, or more if you don't have AppleCare+. You're right, it's out of control, and yet, iPhones are still one of the highest selling smartphones on the market.
 
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I'm not at all confident about much of this, but it's what I want to see not what I think I'll see ;) :

- A good Mac Pro that satisfies 'cheesegrater' owners with a low starting price but huge expansion potential - make upgrading easy and sustainable for everyone by modular elements that Apple themselves can sell and later release newer editions for in the future. I believe it is possible to make everyone happy, with a bit of imagination.
- Lower prices across the board.
- A new small form-factor iPhone (SE 2 or whatever).
- Return of the headphone jack in all the products that lost it, especially on the iPad 'Pro'.
- New iPods. Even more important if they want to stop iPhones being that by removing the headphone sockets. Doesn't have to be a big seller, make a nice high quality dedicated music player.
- Provide/Sell ALAC music in iTunes already like they should have been doing for years by now for those who want it.
- Allow downloadable 4K video content from iTunes. If I buy a movie I want to be able to have the file I paid for locally if I so choose (not that I buy much video content from iTunes, this being one of several reasons).
- Touch ID AND FaceID under the display so we can lose the compromise that is the notch.
- New displays with multiple inputs and some physical controls.
- Less emphasis on the cloud and services, more on local operating system features (both iOS and macOS).
- Further environmental efforts and improvement of working conditions for every part of the chain, that puts pressure on the whole industry to do likewise.
- A complete surprise product no-one had thought of, everyone loves and everyone can afford. Yeah, I'm not asking for much. lol.
 
Macbook Pro
1. better cooling solution (vapor chamber?) even at the expense of a little weight and thickness. Razer's Blade managed this and it's still not bulky. if this means offering more MBP models within the 15-in range, so be it.
2. equally important, fix the countless engineering flaws outlined by Louis Rossmann. example:

3. reliable and comfortable keyboard! (an internal dust filter could help)
4. more focus on providing the consumer choice and a less locked down computer (more repairable, offering parts, offering data recovery etc.). everyone understands the walled garden approach with Apple but sometimes it feels forced on the consumer with no benefit other than to Apple's bottom line (example: HomePod speakers working ONLY with Apple's music solutions).
5. PCIE 4.0 - this will nearly eliminate the inefficiency that comes with using an eGPU
6. 10nm Cannonlake CPUs and LPDDR4
7. more graphics card options: Nvidia is still the king and has a more developed ecosystem for AI/machine learning etc.
8. reasonable SSD upgrade pricing. Apple's competition is no longer far enough to justify the prices charged and no customer wants to be taken for granted.
9. improved screen. while the current screen is still great, it's not the best in the industry anymore.
10. no sharp edges near the wrist area. I have a line on my wrist from frequent MBP usage. rounded corners and edges would be much better. never sacrifice usability or functionality for mere aesthetics (especially not for a "Pro" machine).

Apple Watch
I'm not sure how technically possible this is but having an optical glucose monitor would be pretty cool. I'd definitely buy one.
 
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Any of these would be nice, but none are every likely to appear:
- An upgrade to iTunes so that it can do the simple task of copying music from a Mac to an iPhone quickly and reliably.

So much this. I have Apple Music, but I don't use iCloud Music Library because I have a series of smart playlists that depend on the play count update - which iCML doesn't do reliably.

iTunes sync has been meh for along time, but my iPhone XS on the latest version of iOS 12 syncing with iTunes on a 2017 iMac running the latest version of Mojavé is a joke. 2 out of the 3 times I get a notice that an error occurred. And even if I'm in the lucky 1 out of 3 there is a large chance it hangs for ever. I'm only syncing music.
 
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A new CEO, some corporate integrity, a shift to dollar-and-unit volume and away from Ahrents’ approach, a fix for my 16-month long iCloud problem that Apple refuses to conclusively - or rather, honestly diagnose as the problem is within the iCloud servers, Siri being functional, and a rebound for the stock price.
 
I want a full Home solution from Apple.

Give us two HomePods: a second gen unit which has the Touch Bar around its circumference so we can see Siri responding and show the album & song titles. Give it Ethernet and use POE for power and a small battery. Bring out a second smaller unit for the kitchen or bedroom, give us a desk-mount/wall-mount iPad Mini both connected to a Qi base that is then connected via POE. Offer WiFi Mesh services across the units.

Offer a Home server app using the new Mac Mini as a Siri cache server, home messaging system & family member management of the home systems (HomeKit & Siri) & family members data.

Give Siri custom wake phrase as well as a personality and voice. As an example my son likes Luke Skywalker and my daughter likes Tinker-bell. Now think about what these characters would say! Now add to it reading a nighttime story or quizzing them on subjects I want them to learn, like counting in french or history.
 
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