I would like to see big improvements to their software. I bought my first iPhone since the 4S in September of 2017 and was shocked to see how bad some parts of the software were and unfortunately now one year later still are.
Apple Maps for example: where I live, in the third largest city of The Netherlands, it still showed branches of Fortis Bank. A bank that collapsed in 2008! And it showed stores that had gone out of business for over 5 years, stores that had moved to a different location years ago, had changed names years ago or locations that were displayed twice on the map: both in English and in Dutch. Not to mention the incorrect store hours, mixing up the American 12 hour clock system with the European 24 hour clock system. I really felt like I was the only Apple Maps user in the country. I’ve been fixing quite a lot of errors but Maps is still unreliable to look up store information. It does bring you quite easily from point A to point B, but every time I use Apple Maps to look something up I always get this feeling to double check it on Google Maps. I mean, you can say what you want about Google and I am trying to use Google less and less, their Maps product is still outstanding.
Calendar: I am still missing the week overview in portrait mode, like you have in landscape mode. Calendar hasn’t seen any major upgrades since iOS 7.
Siri: she is so dumb. I mean, I was thrilled when I bought my Apple Watch and took it out for a walk and wanted to use the walking directions functionality. So I had entered in the Apple Maps settings the address of my work. I asked Siri “give me walking directions to my office”. She replied: I don’t know where that is. Turned out, after days of frustration, that I had to enter my work address on my own f*****g contact card before she understood where I wanted to go. Also, the Siri on my Apple Watch is not the same Siri from my iPhone. She often cannot answer a question on my watch and has to refer me to my phone. Never had that problem when I used a Google smartwatch and a Nexus 6p.
Settings: it is still unlogical and messy. And what really blows my mind is why it still has to take 2 seconds to set a new wallpaper while Apple prides itself on having a built in processor that can make 27846 trillion calculations per second, or something like that. I mean, this wallpaper example is of course something insignificant and something you don’t use every day but it is telling about the state of iOS.
Finally, bring the feature availability on the same level for every country before moving on. I mean, why am I in Europe waiting for years now the use the full Apple News feature? While it is partially available in Stocks and in the widgets area on the left side of your home screen, but not as a full app? Why is text prediction available in English but not in Dutch, a language Apple started to support with the introduction of the iPhone 3G.
Just to name a few points on why Apple should improve their software first before moving on to the next A13 processor that can make 27847 trillion calculations per second. Cause that is what I need when I need walking directions to my bank that collapsed a decade ago.
The new iPad pro line got raving reviews with one shared conclusion. It’s iOS that is holding its greatness back. Well Apple: If you are really serious about hardware, you should mak.... IMPROVE your own software.