Make an entry level iPhone/iPad with headphone jack and touch id, rather than wireless only/face id only phones at the higher price point. Bring back a decent set of ports and non-butterfly keyboards on laptops, and provide enough cooling so that they don't throttle with the latest i9 chips. Make both iMacs and other desktop models easier to open up for upgrades and repairs. Stop gluing/soldering otherwise replaceable parts, and make it simple to vacuum iMacs to prevent overheating. Apple has succeeded in driving me away from their phones, tablets, and laptops over the last several years, but so far I still use iMacs (on my third one) as my home desktop. If my current one (a year old) experiences cooling problems in the next couple of years (due to dust accumulation), I will likely move to a nice Linux desktop as a replacement. There has never been a better time to buy high quality PC's at reasonable prices, and which are easily serviceable and upgradeable, and desktop Linux systems have made huge strides in the last 5-6 years. Wish I could say the same about Apple products of late.