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Tim Cook was not "put an accountant in charge," and as a user of Apple products forever I consider the products to have been evolving very well under Cook. There is a reason Apple's growth has been so spectacular, and it is not some silly simplistic "Apple makes a ton of money." It starts and continues only with really good products.
No, with Apple today it starts with the "appearance" of really good products do to Apple's huge spend on marketing. As a developer I can tell you that the core software across the board is rotting because of lack of proper attention. They call it bit rot.
 
Tim Cook was not "put an accountant in charge," and as a user of Apple products forever I consider the products to have been evolving very well under Cook. There is a reason Apple's growth has been so spectacular, and it is not some silly simplistic "Apple makes a ton of money." It starts and continues only with really good products.
Sorry but I could not agree less. His mandate and success is profit…pure and simple.
 
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YES!! Nobody else has suggested this.. so many folk have older parents / people they care for & being able to use FaceTime easily for ‘non tech oldies’ would be fantastic. Even the option to simply go massive button mode? Can a family setup be done so my mum has for example an SE model & I can remotely set up huge buttons or even if I could be authorised to start a call with her so she doesn’t even need to figure out how to press it..
Kinda like this:
https://senifone.nl/ but then...eh, somewhat better....

We had tried this a year or 2 ago for my ageing Dad (who has now passed away 😔 ) , and the idea was good (i.e. just a few large buttons for the main apps) but not running iOS made it not easy to use when the whole family uses Apple devices, including also FaceTime etc. (and TBH it was also painfully slow).

Much better if a large iPhone would have an "Elderly user-mode" in iOS, configurable by a tech-savvy family member.

EDIT:
As someone had pointed out, this already seems to exist!!

Too late for my Dad now, by still worth looking into.
 
120 hz studio display!
Simplification of the Music app!
Simplification (somehow) of automations and focus stuff in iOS. The possibilities for aligning your tech to your life are endless, but its timeconsuming to set up.
Loseless audio om AirPods Max!
New/additional form factors of Apple Watch!
 
I want the photo app and the iCloud back end that supports it fixed so that it works reliably. Perhaps it is the AI stuff that has been added, but Photos is randomly dropping and regaining pictures, sync is terrible all of a sudden and the promised AI stuff does not even work, for example I ask Siri to find a picture of my grandson in orange glasses, no can do.

I mainly say this because I am tech support for my wife. If pictures of our grandchildren go missing, however temporarily, there is a great disturbance in the force.

iCloud is SO SO SYRUPY. I’m tagging along my dad’s 2TB family storage, mainly for sharing and temp Photos/iPhone backup.

All MY STUFF I have on Jottacloud. It’s ALMOST like having a local SSD drive, while iCloud feels like an old 2.5 HDD on a USB 2.0 connection. Slightly exaggerated for entertainment purposes, but it’s actually not far off.
 
I want Apple to stop treating its international customers as second class citizens. This US/English-first streak has to stop. If you cater to the world, you can’t afford to take 3-5 years to translate a feature.
 
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Mac Pro with user upgradable computing module. Buy the base unit once and upgrade the computer module whenever with a trade in or subscription service. Video editing 8k and 12k can use whatever the fastest we can get.
 
No, with Apple today it starts with the "appearance" of really good products do to Apple's huge spend on marketing. As a developer I can tell you that the core software across the board is rotting because of lack of proper attention. They call it bit rot.

1+ Billion active and repeat Apple customers, who purchase Apple products year after year after year, would disagree with you
 
All I want is more attention for Vision Pro, including Apple Intelligence, more convincing first party apps, and more content.
 
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I want Apple to stop treating its international customers as second rate citizens. This US/English-first streak has to stop. If you cater to the world, you can’t afford to take 3-5 years to translate a feature.
Considering Apple is an *glances at notes* American company, it would make sense for it to cater to its home country first.
 
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new iPhone Mini.

It would very good of Apple to allow 2019 Mac Pro owners a discounted upgrade path via an Apple Silicon motherboard swap. Especially considering the cost we incurred to purchase those machines.

RAM and SSD upgrades need to be more in line with industry pricing.

This was mentioned before and the technical challenge is very steep; but Apple needs to find a way for the Mac Pro to have an easy swap to upgraded CPU/GPU modules. External GPU compute is probably a pipe dream; but perhaps the Mac Pro could go back to RAM modules instead of soldered to the CPU/GPU package, but still have unified memory; I think most pros would accept the performance hit. This approach may also open the door for PCIe based GPU compute modules.

Finally let's focus on "fixing" all the software issues with the current OS instead of trying to release a new version every year.
 
1+ Billion active and repeat Apple customers, who purchase Apple products year after year after year, would disagree with you

And they would be wrong. As a person who has spent a large-portion of their entire professional life supporting end-users in IT environments (mostly Apple environments) I suggest that this:

"No, with Apple today it starts with the "appearance" of really good products do to Apple's huge spend on marketing. As a developer I can tell you that the core software across the board is rotting because of lack of proper attention. They call it bit rot."

Is likely accurate. Or, more specifically, that claim certainly sounds like a plausible explanation for the devolving nature of both usability and feature-reliability of Apple's products.

My sample size is now in the low tens-of-thousands of Apple products and many, many thousands of users over nearly 4 decades. My current sample-size for my largest fleet as of today is 276 Apple-devices across 270+ users. The state of Apple's usability and feature-reliability is in clear decline, and has been for over a decade now. This is something I get to see through the eyes of non-tech-minded end-users, rather than just through my own lens, which could easily be distorted by subjectivity. Hence my wish above for a return to usability, consistency, and feature-reliability.

Apple's hardware, on the other hand, remains largely unmatched in terms of reliability (we often get 10+ years of service out of Apple laptops; in the hands of k-8 users and associated adult staff, which is obviously a huge + on Apple's side of things.)
 
And they would be wrong. As a person who has spent a large-portion of their entire professional life supporting end-users in IT environments (mostly Apple environments) I suggest that this:



Is likely accurate. Or, more specifically, that claim certainly sounds like a plausible explanation for the devolving nature of both usability and feature-reliability of Apple's products.

My sample size is now in the low tens-of-thousands of Apple products and many, many thousands of users over nearly 4 decades. My current sample-size for my largest fleet as of today is 276 Apple-devices across 270+ users. The state of Apple's usability and feature-reliability is in clear decline, and has been for over a decade now. This is something I get to see through the eyes of non-tech-minded end-users, rather than just through my own lens, which could easily be distorted by subjectivity. Hence my wish above for a return to usability, consistency, and feature-reliability.

Apple's hardware, on the other hand, remains largely unmatched in terms of reliability (we often get 10+ years of service out of Apple laptops; in the hands of k-8 users and associated adult staff, which is obviously a huge + on Apple's side of things.)

Thanx... I'll still go with the 1+ Billion active and repeat customers who love and purchase Apple products year after year after year. And of course my personal experiences with Apple products going back many years.
 
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