On one hand, the extra camera is a really nice feature and one that I could definitely use. On the other hand, that hump is ugly as hell. hopefully case makers will have cases that minimize the ugliness.
I have an Xs, and I don't plan on upgrading - these iPhones are too expensive, and so for the most part its a moot point.
As for the design language being used, its a non-s version of the iPhone, and I guess to some degree I'm disappointed that we're not getting anything different. I'm sure Schiller will be showing off how fast the new Ax processor is, and how it can compute the mass of the universe in milliseconds, but for a phone I don't need that. Other makers have moved away from the notch, others have introduced under the glass fingerprint readers. I'm seeing some level of innovation, for apple fans, we have to wait longer. 2020 is the rumored time that the notch may go away.
I see less bold moves under cook, though I will say the trash can mac pro was as bold of a move as you can make, but overall they seem to play it pretty safe more often then not. Seeing that we're looking at another minor revision (other then the 3 camera system), its kind of a ho hum update.
Apple is the best at marketing, and they will package this up in a way that will make it look sexy and people (even me) will want it, but before I get sucked into the RDF, I'll offer my opinion
