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What if it’s M3 iPad Pros? I remember Apple announcing the 11” iPP in Oct 2018. (Our is still going strong after 5 years - my favorite Apple product.)

This wouldn’t explain the Finder icon as the event logo, though, unless there’s something big happening in iPadOS.

(Either way, this event is intriguing. We’ve got a nice weekend planned, and Monday will be a busy day at the office. It’ll be nice to get home from work, get family settled, and check out MR/Apple.com to see what happened!)
 
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Where's the accumulating rumors been?
Right in this very forum.
Pictures of boxes?
There was one but two days ago.
Pictures of parts?
Remember that picture of colorful braided USB cables a few months back?
Evidence in macOS software updates?
It was noted in a pre-release (of Sonoma IIRC, maybe it was iOS) of two Mac model numbers not otherwise known.
"No new Mac updates in 2023" was fully accepted even a week ago.
Don't listen to Kuo, and grant that Gurman is wrong 50% of the time.
Has Apple finally achieved "doubled down" security so well?
The Great Annulus is Cupertino has curved surfaces for a reason.
Or are we imagining "Scary" and "Fast" in the wrong way? Trick or treat?
Many here have suggested the phrase applies to how well Apple can take money from our pockets.
 
What to expect? People who spent a ton on a MBP in January to be disappointed? I would be no matter the explanation. I’ll still watch even though I’m not in the market for any more Macs this year.
Why? I purchased a M2 Pro MacBook in January and a Mac mini M2 Pro in July. My purchases are based around the tasks I need them for and both perform those tasks brilliantly. Very happy with them. While I'll read about the M3's the same as everyone else, I really couldn't care less that they are faster as that's what happens with every generational update. I mean so what? Then again, I dare to display my outdated iPhone 13 mini in public, so woes is me.
 
Does seem odd to not have the MacBook Air 13" in the M3 launch lineup, but it could be that Apple has had the M3, M3 PRO and M3 MAX designs validated and ready and were just waiting for TSMC to have the available FAB capacity to make them so launch a refreshed iMac with M3 and M3 PRO because it's not been updated from M1 yet and refresh the 14" and 16" MBP to get the End of Year corporate/enterprise sales and anyone still on Intel or M1 models who have been waiting to upgrade for XMAS.

As for accessories, I bought the Space Black Magic Keyboard and Mouse just before Apple discontinued them with the iMac Pro so I intend to keep using them and keeping a Lightning cable around to recharge them.
 
For me, this is the most significant update if it turns out to be true. All Macs's will really benefit from a rise in base memory configurations, far more then a speed bump.

Indeed, it makes the base configs much easier to recommend without having to immediately resort to "well, what are you using it for?"

I’m hoping for an A 17 iPad mini. That would be a gamer’s delight. It would be mine too.

I'd be thrilled if it had 8GB of RAM, honestly. Apple's always been stingy with RAM on the Mini, treating it like a budget product in that respect while making it quite premium in all others.
 
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No more white bezels on the iMac 24.

🙄
Sorry for you, but they’ll be there.

…and a larger iMac model would give the appropriate "scare" to the marketplace if it did appear.
Just who would it scare other than potential buyers over the high price?

Windows 10 and 11 is far better experience out the box for general office productivity.

I mostly use a Mac but this negative view of windows is from the 90s! (Only Vista and maybe Windows 8 were disappointing)
I’m not familiar with Windows from the ‘90s, but Windows from easily the past ten years is a nightmare.

My prediction:

iMac with M3s, no iMac Pros

Macbook 14/16 with M3 Pro and M3 Max

No iPads, no new Airpods, possibly USB-C Peripherals.
Most likely.
 
Its incredible to me how many people here are 'stuck' on their beliefs only from 2 data points.

Have you not had math at school or simple statistics? Or are you living in denial because you just don't want to learn anything can be different?
I struggle to understand.

Lets see if those 'stuck' people will readjust their approach after monday as they clearly need it.
 
I never miss a chance to shill for the M1 iMac, but I really do like it. It’s still a plenty capable machine for my purposes, and I can see it lasting me well past this update, even though it seems like a solid update.

It’s not so much that I’m a power user or a digital professional, I’m certainly not, but I do task my machines with my media library and encoding files and such, and it’s overkill for me to pay premiums just to be able to not kill my machine when encoding a film or something when I don’t need it for anything else intensive. Slow machines sucked and fast machines were usually overkill for 75% of what I’d need it for. So the M1 iMac has really hit the sweet spot with power and price, especially being its an all in one.
 
'd be thrilled if it had 8GB of RAM, honestly. Apple's always been stingy with RAM on the Mini, treating it like a budget product in that respect while making it quite premium in all others.
Agreed 100%. I LOVE the size of the iPad mini, and I’d be happy to pay a premium for better display, Face ID, faster processor… but oh well. It is what it is…
 
My gues..

We have been reading that the first M3 is using a new process that is not efficient. So I think the first M3 will go into a Mac that sells in lower volume. If the M3 chip is in limited supply it would not go into the #1 selling Mac. So my guess is they go into the iMac. But the tag-line is "scary fast" and a base M3 will be only about 20% faster then an M2. So they us M3-pro or M3-Max or Ultra in the M3 or at least give the option to buy it that way.

Once they ramp up M3 production, then they can upgrade more of the product line.

That said, Apple needs a lower-cost Mac. Technically, I think you could run MacOS on a Chromebook if you have time and access to the source code. I have a 2014 vintage Mac Mini. with an Intal i3 processor and 8GB RAM. It runs MacOS. That is all you need. Stay could sell a stripped-down M1/M2 for $600 and still make money. Apple needs to work on the low end.
 
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An M2 bump for the 24" iMac would be palatable, provided they use base Studio's Max/Ultra and keep the price right.

Would be better if they did a "One More Thing" and pulled out a 27" iMac M3...

Folks with the M1 iMac are saying it's fast enough and I don't argue that, problem is the available memory. 16g MAX with 2024 on the horizon?? Sorry Apple, no. Have five times that in my aging Intel iMac, and I'm not "upgrading" backwards in memory or screen size.
 
Just who would it scare other than potential buyers over the high price?
I was just using the scare term as meaning something unexpected. ;)

Previous 27" iMac's were not necessary high priced, like the Studio Mac and Studio display component pairing IMHO.

From a previous Mac Rumors article

Macs Expected to Use M3 Chip​

  • 13-inch ‌MacBook Air‌
  • 15-inch ‌MacBook Air‌
  • 13-inch MacBook Pro
  • Mac mini
  • 24-inch iMac
Obviously something on the above list will show up on the Halloween event.

What I don't expect yet is below (too early).

Macs Expected to Use M3 Pro Chip​

  • ‌Mac mini‌
  • 14-inch MacBook Pro
  • 16-inch MacBook Pro

Macs Expected to Use M3 Max Chip​

  • 16-inch MacBook Pro
  • ‌Mac Studio‌
 
The disappointment is the lack of innovation at Apple.
Look at all the other laptop manufacturers. They are releasing new form factors, new features, new visual looks & honestly have started to close the gap on quality/luxury that Apple offered.

That being said, I could never use WindowsOS and even though the Mac OS is boring - it is still simpler than clunky windows (although the rate Apple is going, they will catch up soon)
Toyotas are boring - but they are the most condistently reliable and long lasting vehicles.
 
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