Not to get in the way of everyone enjoying their new devices, but I'm finding myself wondering what's next for iPad beyond this generation, and those of you who just purchased the new Pro should like what you read below. It seems to me that Apple has spent a TON on R&D to get the specs to where they are in these new Pro models, as well as in the new two newest iPhone cycles. But why? Are there really that many creative professionals out there who perform tasks requiring this kind of power on an iPad? Do we really need this kind of power to take notes and consume media? Also, why the sudden price hike? It seems unlike Apple to change pricing so drastically without creating real additional value. They've always been so focused on customer service and experience (albeit at a premium, but the recent price hikes have been drastic). I'm starting to believe that the performance improvements to the new iPad Pro and iPhone models (starting with the X), as well as the pricing model changes to both product lines (last year's iPhone X and this year's iPad Pro), are indicative of an upcoming paradigm shift for Apple. The Surface has been an incredible success for Microsoft (seems like I see it everywhere) because it gives people both a tablet and a streamlined yet powerful enough PC to get things done for work. The problem is that it's essentially 2 experiences in 1, rather than one singular experience that enables the user to do all things. It also is neither the best tablet nor the best PC, but it is likely the best all around hybrid device - Apple tends to avoid making products with trade-offs like this, and I'll get back to this point. When Apple started making their own chips years ago, I wondered why, and I had a feeling it was with the goal of simply implementing them across all of their product lines. Well now I'm thinking... different(ly). I'm starting to feel pretty confident that Apple is going to roll out an entirely new operating system in the near future, and I think the power spikes in the new iPad Pro and iPhones over the last two years have been because they want this OS to be compatible with at least some existing devices so as to not leave their more recent high-end customers hanging. I'm envisioning an OS that would allow the iPad Pro to function as both a tablet and a PC in one singular mode. It won't be MacOS, and it won't be iOS. Maybe aOS? It wouldn't provide the best tablet experience or the best PC experience - it would provide a totally new experience which would become the new norm for both work and leisure. Initially, I would think that we'd see a merging of the iPad and Mac product lines (with exception in the near-term to the powerhouse macs at the top of the food chain), but I would think that eventually Apple will merge the iPhone product line as well, and just sell variations of one device that can be used to do it all, as well as add-ons that create additional value (like larger displays, input devices, etc). And wouldn't it be funny if it turns out that the reason Apple will no longer be reporting unit sales of specific iPhone, iPad and Mac product lines is because they're going to be integrating them together? One other off-topic note: the lack of any discussion around AppleTV, Air Pods or Home Pod at the most recent event has me thinking that Apple is gearing up for a new event - one focused on media and the consumption of it. I think they'll reveal their streaming service at it.