I disagree. Though you clearly glossed over what I typed for whatever silly reason. This isn't just about cheaper, it is about paying a price for something that is of greater value. Perhaps a point you cannot understand or I am not articulating well enough. There is a premium paid with Apple products to have a very good device but at some point paying what we pay for 16GB is definitely not a good value.
The thing is, an iPhone isn't only storage space.....
Apple's margins have gone down. So whatever you think of the "value" of their devices, they've been giving us "more" for the same price.
Seems to me storage space is just one of the ways they keep the margins acceptable.
Personally, I think it'd be more likely (and would still help us out) that they decrease the price changes for more storage. Margins go through the roof as storage space increases and that's somewhere they could "cut" without really affecting the bottom line and still look good to consumers.
Honestly, it might actually HELP the bottom line. If people had options of $199/$249/$299 for 16/32/64, perhaps there would be plenty of people who would go for a 32 or 64 that normally would buy the 16 because the value proposition makes more sense.
I already buy the 32GB for $299. If the above price points happened, it wouldn't cause me to try and save the $50....I'd still spend the same $299 for the 64GB. I've already identified that I value a 32GB iPhone at $299. Of course I'd value a 64GB iPhone even more.
EDIT: Actually, Apple's margins on the 5S were better than the 5. Perhaps gearing up for addition of sapphire displays and maybe a change in storage pricing? Who knows....
If the iPhone 6 has a similar BOM as the iPhone 5/5S, these are the numbers we'd see at the price points I mentioned above:
16GB: BOM = $199, Price = $649, GPM = 69%
32GB: BOM = $209, Price = $699, GPM = 70%
64GB: BOM = $230, Price = $749, GPM = 69%
Margins would decrease on the top two storage tiers by 2-3% points....negligable and likely easily off-set by the number of consumers who would purchase a 32GB at $249/$699 or 64GB at $299/$749 when they normally wouldn't.
I'm guessing the BOM will be a tad higher this go around though due to various improvements. We may have to wait until next year to see something like this.