The problem with the software the TV manufacturers put in their TV is that they don't keep it up to date + there is no guarantee that all the streaming services are available for the TV you have bought, it depends on which operating system is used. Of course, with Google's system it's no problem, but then we have Samsung with their Tizen or whatever they call it.How to fix a problem like Apple TV.
The reality is with TV's now coming with built in streaming software and the proliferation of cheap streaming sticks it makes less sense to be getting an Apple TV. It needs to offer more and two obvious routes are:
Maybe these accessories could then help subsidise a cheaper price for the main device. Getting a sub $99 price would really help shift these.
- Bundle or offer as an accessory a camera to attach and place below or above your TV to use for FaceTime
- Produce an Apple designed game controller to use with Apple Arcade. There's no point trying to compete with Sony or Microsoft here with AAA games, but more casual gaming is a big thing and could be a big draw if Apple actually gave a damn. The current arrangement of using PS5 controllers with half of the buttons not working doesn't sell the experience well, maybe something similar to the Wiimote would be an interesting approach.
I have a Samsung 65" top model from 2021, and there are several "local" apps I can download for it, which in addition to the fact that it was the top model, the software is stuttering, and poor and impossible to type quickly on .Apple TV is faster, fluid, and has all the apps I need, so I never use my TV's built-in software. But if the TV manufacturers get it under control, I agree - then Apple TV will be redundant.
Maybe Apple should make a TV interface for the TV manufacturers, just as they make CarPlay for the cars.