logimech can you make an equation on what apple is thinking doing this to us
Haha, I know you're joking, but you actually bring up a very interesting point...
Apple does 2 things:
1. They don't tell us early when updates are coming out.
2. They often do
silent updates.
These imply solid business tactics from Apple, by getting
loyal Apple customers to buy when they should wait. (Pay same/more for lesser hardware.)
For reference, here's our "decision equation":
G = c * E[d]
1. They don't tell us early when updates are coming out.
As most people can imagine, people are less likely to buy a product if they know the update is coming out in a couple days. This is due to a distinct
d, allowing people to make an
informed decision because all relevant information is known.
However, Apple wants people to pay
more than they should. And people do precisely this if they buys when G < C * d. By not announcing beforehand (keeping
d an unknown), at least a few people make a "bad decision" (buy when they shouldn't), giving Apple more/same for less.
2. They often do silent updates.
This gives the public a perception that updates happen less often than they do, increasing the perceived expected number of days until updates (
E[d]). An average person (even the average Mac fanboy) never sees the Mac Buyers Guide, and thus has no idea how often the MBP is updated. For me, I was under the impression that MBP were updated maybe once every 1-2 years. By increasing the
right side of the equation, they are again getting people to make "bad decisions" (buy before they should).
Of course, Apple can do this because they have
many loyal customers, who won't buy anything else (or at least cringe while they do so). Most other computer manufacturers don't have such a luxury, and thus cannot implement the same tactic. (They announce products early so people will wait for theirs rather than buy competitor products.)
Thus, Apple's whole business strategy revolves around developing loyal customers. They do this by creating huge
brand value,
product differentiation, and
"intra-product synergy".
Look at everything Apple does, and you'll see what I mean:
Brand value - Everything associated with Apple is highly polished and top notch: the Apple Store, their packaging, the media buzz, the "experience."
They want you to love and trust the brand.
Product differentiation - Their product designs, operating system, patents.
Make stuff with features you can't get anywhere else.
"Intra-product synergy" - Apple products often are complements: iTunes Store [iTunes-enabled computers, iPods, iPhones, iPads], App Store [iPad, iPhone, and iPod Touches], iBookstore [iPads, iTunes-enabled computers*, iPhones*, iPod Touches*], sync, MobileMe.
The more you buy Apple products, the more you want to buy other Apple products. (The more you use Apple, the better it gets.)
* Likely coming soon to promote such synergy.
So to conclude, Apple knows exactly what they are doing. They are
not in the business of pursuing short-sighted sales, they are in the business of building
loyal customers for long-term prosperity. And they are doing it extremely well. Which is just another reason I admire the company.
