Still hangin' with my trusty 5S. There was a time when I went 4 years of "New Model" each year, but the 6 didn't inspire me to change, nor the S version the next year. The 7 looks interesting now with the 8 just out. Why? Cause the 8 is the 7 with typical "Just A Little Better" like I experienced between 4 and 5S.
4 phones that were in essence very close. What changed? Well, these minor "Features" that had nothing to do with day to day life on the phone. They were, in essence, just tiny candy to make me bite into a huge bit of money to be had by Apple.
I remember meeting someone who had the first iPhone during the iPhone 4 release. He was reluctant to upgrade and I wondered how he could think that way. I could argue against that time, but I can't these days. The models from my 5S to now are all fine devices. What comes after is a pecking order of tiny bits of BS in real use. The camera? Please, it's the size of an insect. There's no magic when it comes to lenses and size or light. The Bionic (OK, we're already into high order BS with "Bionic") processor? Go ahead, and call it Titanic! Oh Wait, that didn't go well
"It's the Best" is used every year and people just let that little bit go with the baby need to create a Xmas present for themselves each year. I get it. I was There. It's fun! I don't fault anyone the pleasure of one more opening of the thing that gives so little and means so little, and yet it's somehow important in a tiny moment. The fact that 12 months later, you're feeling the same thing to make the "New" is an obvious hint to the "Sell" of the newest Gloss. Get My Meaning?
If Not, Peace to you