When I buy my macbook I can pretty much guarantee you that I will buy the black one. Some of it is due to specs but most of it is due to looks and the finish. I really don't like the trend of glossy plastic with a lot of consumer electronics these days (and I think a lot of it started with Apple). Some of it is because to me it just showcases dirt, grime, fingerprints, and dust and some of it because it feels like it's trying to scream, "look at me, I'm a chic and expensive piece of technology!" But, that's just a personal thing. And, like a lot of other people said, I don't care for the looks of the white macbook. If I can afford the one I prefer then why not.
Though I do have a question, how does the black macbook end up looking nasty? Everyone says it attracts fingerprints but to me I would think the glossy finish of the white would attract far more. Since I don't actually own one I was just curious. I've seen the white macbook display models with the palm rests turned gray but what happens to the black macbook over time?