As I've said aside from face ID there is nothing really innovative about this phone. There is really nothing the other phone makers haven't been doing for years. Well I don't disagree its the first true redesign they have had in a long time. Remeber the 6+ brought us a bigger screen thats about it. It was still not much of a departure from the phones before it. As I have said in other threads, as far as Apple being innovative and leading the charge, if this phone came out 2-3 years ago I may have been impressed. Aside from Face ID, theres nothing others haven't done and haven't done better. This device has much maturing to do.