You, my friend, win a prize. The 3GS and 4S iterations were both probably larger technological leaps than the 3G and the 4, but of course nobody cares about the internals. If the looks didn't change its "Just the same phone with a slighter better processor!

" Personally, I'm satisfied with the size and look of the iPhone 5, but what I really want to know is all the important factors. Battery life, processor speed, RAM, camera, LTE?, NFC?
It's so funny reading this thread and seeing how many people are in denial. They believe apple would never release this because they don't like it. I was just saying in another thread about how I am certain this 4" stretched screen will happen, because it is the all around best decision/compromise for Apple.
It keeps the phone size/imprint nearly the same, which is important for children/girls. It boosts the screen size just large enough to be considered a substantial increase to satisfy those wanting a larger screen. It provides in the easiest possible route for devs while maintaining "retina" status. It increases "usable" real estate a lot more (particularly for things like video, but also allows more horizontal bars which is essential to most apps). It creates just the exact space for 1 additional row of icons (If apple were to make the screen large enough to also include 1 additional column of icons the screen would probably be on the scale of 4.5", which many people would agree is approaching too large)
I'm mostly ambivalent towards screen size. In an absolutely ideal world, I would probably want a screen in the 4.0-4.3" range (with the same aspect ratio as now). But with the hand that Apple dealt itself 5 years ago, I think 4" elongated is the best way to go, and I know i will be very happy with it.