Thats a great model for apple. But is it beneficial to the average joe like yourself? I could give a rats ass about apple's profit margins, as I don't own any apple stock. I care about competitive pricing. Like many posters have pointed out, apple's prices used to be competitive a few years back when component costs were high.
But since apple has developed such a blind following over the years, why lower prices? BRILLIANT!
Economics 101? Ok let me ask you this:
Can you be going into an apple store, and whip out your credit card and buy...lets say a $6000 laptop and rationalize to yourself "oh according to the law of economics, the demand of this product methodically follows its extremely high cost. so in accordance to the law of supply and demand, I am going to shamelessly ignore personal judgement on my behalf and shell out money from my son's college tuition account...he's a bum anyways"
the world's gone crazy man.