A QR is just turning a real life link into something clickable.
Saying QR codes are for people who can't remember URLs is like saying clickable hyperlinks shouldn't exist - you should just retype the URL to the new page. Or Bookmarks shouldn't exist. You can just type it out after remembering it.
Also no you shouldn't use QR codes when driving. However, billboards are viewable by people outside of motor vehicles. You can do it whilst walking. I know walking is a somewhat unusual concept in North America, but that billboard is in Japan. The billboard also provides a URL - for people who want to get to the website, but in a slower way.
Also - QR Codes work. I put stickers for my own app around racing circuits which has a QR code and a URL. I get more via the QR code than the URL. I lowered the barrier to entry on the link and people took advantage of that.
QR code on a website - odd choice and probably not a good one. QR code in the real world - exactly what it's designed to do.
Saying QR codes are for people who can't remember URLs is like saying clickable hyperlinks shouldn't exist - you should just retype the URL to the new page. Or Bookmarks shouldn't exist. You can just type it out after remembering it.
Also no you shouldn't use QR codes when driving. However, billboards are viewable by people outside of motor vehicles. You can do it whilst walking. I know walking is a somewhat unusual concept in North America, but that billboard is in Japan. The billboard also provides a URL - for people who want to get to the website, but in a slower way.
Also - QR Codes work. I put stickers for my own app around racing circuits which has a QR code and a URL. I get more via the QR code than the URL. I lowered the barrier to entry on the link and people took advantage of that.
QR code on a website - odd choice and probably not a good one. QR code in the real world - exactly what it's designed to do.