You could say the the Vision Pro has to find its purpose besides the obvious Apple examples for consumers, but irregardless to not having to hold it, the gestures, movements of your hands is involved so its not really hands free. If you wore it on your head and could talk natural language to converse with a AI in the device that learns from you about your needs that would be quite different. (knowledge navigator)
That's why I believe the most obvious use case of the Vision Pro is for passive consumption of content with minimal interaction needed on the part of the user. I don't think scrolling though a pdf document will require much movement from my fingers, though annotating on it could be trickier depending on how accurate the motion tracking is.
I found Sony's announcement they are clearly targeting developers of spatial content creation. That seems to be something that Apple should have tacked first with Vision Pro. Instead they are just treating their headset like a different form of computer/display. Perhaps I am thinking that using it more like a computer will be disadvantageous compared to attracting content developers. It's an interesting predicament for Apple to compete in.
yup, true, which is why I’m banking on the speed and accuracy of the input.I can't imagine a person with chronic pain enjoying the sensation of over 1lb of glass and metal attached to their face for long periods of time, though
I'm totally excited about the prospect of having a giant screen I can take around with me. But I don't think the current Vision Pro fits in a handbag. I also haven't heard anyone talk about how much time it takes to attach/detach the head strap, and how much space that takes in your bag. Plus you also have to take the battery pack with you. So I'm expecting to need a bigger bag than my handbag to carry the VP. It might fit some bags that can be categorized as "handbags," but those will be bags I think of as big handbags.
Whilst you may be correct, hindsight is a wonderful thing, all of the cases you cited came with a list of the problems that were solved. In each case the end user became more productive.
You may be right.
Nothing was stopping the train until airplanes came along
If Freeform works as well / nearly as well / better than on the iPad then I think AVP will be truly amazing! Again I really can't conceive of my eyes working faster or more intuitively than my fingers. Eyes are controlled by muscles and they twitch to new locations, they don't glide like fingers. If AVP overcomes this then it's a 'Game Changer'. My own thoughts are that for the time being, AVP will be a viewer not a flexible creator.
I wasn't suggesting that I might use the Vision Pro to teach in the classroom. What I was trying to say was that I am already consuming content on my iPad which was originally created on my Mac, so it's not that different from accessing in on a vision pro as well.
www.digitaltrends.com
It may end up like iOS vs android all over again. The iPhone ends up commanding the lion's share of the profits in the market because it's one of the few smartphone models which actually makes any money. The rest are barely breaking even or outright making losses.
True. Well like iOS, the AVP using VisionOS App Store is likely to fall under side loading requirement. Guess we don’t have that long to find out how that works out for EU users and Apple. It would have been nice if VisionOS worked like a MacOS port.
www.bloomberg.com
Apple Vision Pro’s Lengthy Sales Pitch Will Include 25-Minute Demo
The Apple Vision Pro, unveiled more than seven months ago, is now just three weeks away. The company is preparing an extensive sales pitch for the $3,499 device, including a demo lasting as long as 25 minutes. Also: A onetime contender for Apple’s CFO role takes the top finance job at Sonos...
It was a different scenario when the original iPod, iPhone, iPad and Apple Watch launched. Back in 2001, people were clamoring for new ways to listen to music on the go. The iPod gave them that. When the iPhone debuted in 2007, the appeal was obvious. And the iPad, at $499, was an immediate hit in 2010. Even the Apple Watch, which had a slower start, soon won over consumers with its health and fitness applications.
With these previous devices, shoppers didn’t require a lot of coaxing or coaching. They played with the products at stores and quickly decided if they wanted them or not. The Apple Watch was slightly more complicated — with the company offering brief demonstrations and try-ons — but most consumers had worn a watch before and didn’t need an introduction to the concept.
The Vision Pro will be a different beast. Few consumers are accustomed to wearing a mixed-reality headset, and Apple’s model requires particular care. If the device isn’t fitted to someone’s head correctly — or is missing the right lenses — the entire experience could be ruined, potentially costing Apple a $3,499 sale forever.
So Apple has prepared its most sophisticated sales pitch ever, including a demo lasting up to 25 minutes — longer than it takes to watch your favorite sitcom.
To make sure retail staffers get everything right, Apple hosted several hundred employees at its offices this month in Cupertino, California, to walk them through the process.
The customer demos will begin at Apple’s US retail locations on the launch date, with sign-ups beginning at 8 a.m. local time. The company’s largest stores are planning to have more than a dozen demo units available at any one time, along with dedicated sit-down areas where the presentations will take place.
The demo begins with a retail worker scanning the user’s face with an app — in a similar fashion to setting up Face ID. This scan will tell the employee hosting the demo which light seal, foam cushion and band size the customer will need. The light seal, which keeps outside light from leaking in, comes in more than 25 shapes and sizes. The cushions, meanwhile, come in two sizes.
If a person is wearing glasses, the stores will have a device to scan the lenses for prescription information. The system will provide those numbers, and stores will have hundreds of lenses on hand for demos. The employee then gathers all of those details, and another worker in the store’s back room assembles the demo Vision Pro with the correct accessories.
Once the unit is in hand, the employee will explain how the interface works. That includes how to control the pointer using a user’s eyes, how to gesture to make selections and how to hold the headset. The staffer will also show how to adjust the so-called Fit Dial on the main headband and how to use the Digital Crown for moving between virtual and augmented reality. The employee will have an iPad to view what the user is seeing on the Vision Pro.
The retail employee will allow users to place the device on their own heads. Once the headset is on, customers will need to calibrate the device with various tracking and tapping exercises so it can follow their eyes and hands. That includes looking at circular dot patterns set at different brightness levels and a hand scan in the field of vision of the device.
After all that, the roughly 20- to 25-minute demo can begin:
The Vision Pros in Apple retail stores also will be preloaded with various third-party apps that are launching with the device next month. The goal of the demos is giving users an experience that’s compelling but not exhausting — ideally leaving them itching for more.
- Users will be directed to the photos app to view still images that are similar to the ones preloaded on Apple’s other devices in retail stores. That’s followed by examples of panorama shots.
- Then the demo starts to get more interesting. The customer sees 3D images that Apple calls spatial photos (in this case, of a kid hitting a piñata) and a spatial video (footage of a birthday party).
- The next part of the demo shows how to use the device as a computer or iPad replacement. It explains how to position multiple app windows in space and scroll through webpages in the Safari browser.
- Customers are then shown 3D and immersive movies, including clips of wild animals, the ocean and sports. There is also a compelling scene that makes users feel as if they’re on a tightrope.
Apple is asking the hundreds of employees trained in Cupertino to relay the process to their fellow co-workers. Retail employees will also get to try out the device on their own in the days before the release. That marks a shift from previous product launches.
Making sure customers stay comfortable in a Vision Pro is a key issue, and that’s harder to do the longer they wear it. Privately, several retail employees have said they felt their head was tired and sweaty after only about half an hour of use.
During the sessions at Apple’s headquarters, retail employees were shown the Vision Pro accessories, including a redesigned second band that is supposed to be more comfortable when the device is worn for longer stretches. The company isn’t using that band for in-store demonstrations, however.
The demo process will be slightly different than the actual buying experience. In that case, the face scan will be followed by a retail employee boxing together the correct light seal, band size and cushions at the point of sale — in a similar fashion to how an Apple Watch and its band are pieced together for buyers.
In addition to demonstration and sales areas, each Apple retail store will also have a dedicated table that shows the Vision Pro hardware. But customers won’t be able to wear those devices. Depending on the store size, each location will have about two to four units on display.
Customers will be encouraged to try the Vision Pro at a physical store. But if they buy the device online, they’ll get access to the face scan system. The product can then be bundled and shipped to them.
Apple also aims to ensure that product reviewers get the best experience. They’ll have to participate in two in-person sessions with Apple before being sent a device.
In other words, Apple is leaving nothing to chance with its first major new product launch in nearly a decade. And yet, none of that will ensure success within the next year or two. The product is just too expensive and cumbersome to win over mainstream consumers.
As Mark states the magnitude of difficulty selling product is way more challenging, :
Will the Apple Vison Pro sell that well or not is highly dependent on this 20 to 25 min demo station by employees as this article details.
- With previous Apple devices, shoppers didn’t require a lot of coaxing or coaching.
- If the device isn’t fitted to someone’s head correctly — or is missing the right lenses — the entire experience could be ruined, potentially costing Apple a $3,499 sale forever.
- The product is just too expensive and cumbersome to win over mainstream consumers.
Diffidently a article worth reading.
(Just from reading your summary of the article)Apple Vision Pro’s Lengthy Sales Pitch Will Include 25-Minute Demo
The Apple Vision Pro, unveiled more than seven months ago, is now just three weeks away. The company is preparing an extensive sales pitch for the $3,499 device, including a demo lasting as long as 25 minutes. Also: A onetime contender for Apple’s CFO role takes the top finance job at Sonos...
It was a different scenario when the original iPod, iPhone, iPad and Apple Watch launched. Back in 2001, people were clamoring for new ways to listen to music on the go. The iPod gave them that. When the iPhone debuted in 2007, the appeal was obvious. And the iPad, at $499, was an immediate hit in 2010. Even the Apple Watch, which had a slower start, soon won over consumers with its health and fitness applications.
With these previous devices, shoppers didn’t require a lot of coaxing or coaching. They played with the products at stores and quickly decided if they wanted them or not. The Apple Watch was slightly more complicated — with the company offering brief demonstrations and try-ons — but most consumers had worn a watch before and didn’t need an introduction to the concept.
The Vision Pro will be a different beast. Few consumers are accustomed to wearing a mixed-reality headset, and Apple’s model requires particular care. If the device isn’t fitted to someone’s head correctly — or is missing the right lenses — the entire experience could be ruined, potentially costing Apple a $3,499 sale forever.
So Apple has prepared its most sophisticated sales pitch ever, including a demo lasting up to 25 minutes — longer than it takes to watch your favorite sitcom.
To make sure retail staffers get everything right, Apple hosted several hundred employees at its offices this month in Cupertino, California, to walk them through the process.
The customer demos will begin at Apple’s US retail locations on the launch date, with sign-ups beginning at 8 a.m. local time. The company’s largest stores are planning to have more than a dozen demo units available at any one time, along with dedicated sit-down areas where the presentations will take place.
The demo begins with a retail worker scanning the user’s face with an app — in a similar fashion to setting up Face ID. This scan will tell the employee hosting the demo which light seal, foam cushion and band size the customer will need. The light seal, which keeps outside light from leaking in, comes in more than 25 shapes and sizes. The cushions, meanwhile, come in two sizes.
If a person is wearing glasses, the stores will have a device to scan the lenses for prescription information. The system will provide those numbers, and stores will have hundreds of lenses on hand for demos. The employee then gathers all of those details, and another worker in the store’s back room assembles the demo Vision Pro with the correct accessories.
Once the unit is in hand, the employee will explain how the interface works. That includes how to control the pointer using a user’s eyes, how to gesture to make selections and how to hold the headset. The staffer will also show how to adjust the so-called Fit Dial on the main headband and how to use the Digital Crown for moving between virtual and augmented reality. The employee will have an iPad to view what the user is seeing on the Vision Pro.
The retail employee will allow users to place the device on their own heads. Once the headset is on, customers will need to calibrate the device with various tracking and tapping exercises so it can follow their eyes and hands. That includes looking at circular dot patterns set at different brightness levels and a hand scan in the field of vision of the device.
After all that, the roughly 20- to 25-minute demo can begin:
The Vision Pros in Apple retail stores also will be preloaded with various third-party apps that are launching with the device next month. The goal of the demos is giving users an experience that’s compelling but not exhausting — ideally leaving them itching for more.
- Users will be directed to the photos app to view still images that are similar to the ones preloaded on Apple’s other devices in retail stores. That’s followed by examples of panorama shots.
- Then the demo starts to get more interesting. The customer sees 3D images that Apple calls spatial photos (in this case, of a kid hitting a piñata) and a spatial video (footage of a birthday party).
- The next part of the demo shows how to use the device as a computer or iPad replacement. It explains how to position multiple app windows in space and scroll through webpages in the Safari browser.
- Customers are then shown 3D and immersive movies, including clips of wild animals, the ocean and sports. There is also a compelling scene that makes users feel as if they’re on a tightrope.
Apple is asking the hundreds of employees trained in Cupertino to relay the process to their fellow co-workers. Retail employees will also get to try out the device on their own in the days before the release. That marks a shift from previous product launches.
Making sure customers stay comfortable in a Vision Pro is a key issue, and that’s harder to do the longer they wear it. Privately, several retail employees have said they felt their head was tired and sweaty after only about half an hour of use.
During the sessions at Apple’s headquarters, retail employees were shown the Vision Pro accessories, including a redesigned second band that is supposed to be more comfortable when the device is worn for longer stretches. The company isn’t using that band for in-store demonstrations, however.
The demo process will be slightly different than the actual buying experience. In that case, the face scan will be followed by a retail employee boxing together the correct light seal, band size and cushions at the point of sale — in a similar fashion to how an Apple Watch and its band are pieced together for buyers.
In addition to demonstration and sales areas, each Apple retail store will also have a dedicated table that shows the Vision Pro hardware. But customers won’t be able to wear those devices. Depending on the store size, each location will have about two to four units on display.
Customers will be encouraged to try the Vision Pro at a physical store. But if they buy the device online, they’ll get access to the face scan system. The product can then be bundled and shipped to them.
Apple also aims to ensure that product reviewers get the best experience. They’ll have to participate in two in-person sessions with Apple before being sent a device.
In other words, Apple is leaving nothing to chance with its first major new product launch in nearly a decade. And yet, none of that will ensure success within the next year or two. The product is just too expensive and cumbersome to win over mainstream consumers.
But looking out a few years — once the price and weight go down, and there are more compelling features — Apple may have laid the groundwork for something big.
As Mark states the magnitude of difficulty selling product is way more challenging, :
Will the Apple Vison Pro sell that well or not is highly dependent on this 20 to 25 min demo station by employees as this article details.
- With previous Apple devices, shoppers didn’t require a lot of coaxing or coaching.
- If the device isn’t fitted to someone’s head correctly — or is missing the right lenses — the entire experience could be ruined, potentially costing Apple a $3,499 sale forever.
- The product is just too expensive and cumbersome to win over mainstream consumers.
Diffidently a article worth reading.
You can't use previous Apple product launches compared to AVP launch as markability examples. The iPod matches how people were clamoring for music on the go, with the iPhone consumers could readily see its usefulness, same for the iPad and that wasn't at all expensive, even the watch had health and fitness app from the get go, so medical patient were even recommended their usage.
