This is the first iPhone 2 year refresh to feature the same screen as the previous model. This has not happened before. The screen on the iPhone now is completely outdated. In public when my friends pull out their latest Samsung phones, its a night and day difference. The Samsung screen pops and is so bright at its brightest and so dark at its darkest - amazing contrast ratio. It has full deep blacks. It is also understood that the 2017 or 2018 iPhone will have the redesign that I am looking for. This means at least for 3 years people would have had the same screen in which time Samsung's screen will get considerably better. This is poor, the new iPhone normally is an automatic purchase for me but I must make a point by not purchasing. iPhone 6s sales were low compared to previous sales according to reports and this iteration will be even worse. The other design fault are the bezels. Previously they were not an issue for me however all the competitor devices have small bezels above and below and Apple are now behind with thick bezels. Take my iPhone 6 plus 128gb, the recent Galaxy Note 4 has a larger screen size 5.7" whilst the overall phone is smaller than my phone. The other so called "upgrades" are not enough to warrant a very expensive new iPhone 128gb plus version purchase. Better camera, no headphone, water resistance, slightly faster operationg (my current phone's performance is satisfactory with apps like facebook and chrome youtube etc). Had I not been somewhat dependent on the iOS-MacOS ecosystem, or hypothetically speaking iOS were available on a Samsung device, I would have purchased the Samsung device no questions. Without doubt, this iteration is the laziest and poorest iPhone release from Apple.