This year has been the most underwhelming year since, well, since 2016, when it was supposed to have been the most spectacular. Whether we are fans of the 8/8 Plus or the X, it is in all of our interests for iPhone sales to take a dive this year, even X sales. And I mean a significant and sustained drop in sales, lasting into 2018 and 2019. Stock prices are down since the keynote and if iPhone sales stay down these next 2years, because let's face it, the 2018 iPhone will be just as underwhelming, it will force Apple to rethink what it serves up in future iterations, rather than treating us all like the suckers that they think we are. Apple will be forced to become an innovative company once again. Here's hoping, for all of our iPhone-interests' sakes, for you, for me, for every iPhone user out there, that Apple takes a massive hit this year. That is the only message Tim Cook will hear loud and clear.