My theory for 2019 is they will be differentiating the smaller and larger OLED models to better distribute the pricing, and will also reduce the pricing on some models as it is undeniably an issue in this current market. Not all models though, because they’re stubborn. My guess is as follows:
iPhone 11 Max - $1100 - OLED, stainless steel, improved Face ID, thinner due to removal of 3D Touch and touch layer integrated into OLED panel, 3 cameras for most superior camera (low light, VR and zoom), A13 and 6GB of RAM, Fast charger in the box
iPhone 11 - $900 - OLED, stainless steel, improved Face ID, thinner due to removal of 3D Touch and touch layer integrated into OLED panel, 2 cameras (some upgrades to the XS), Reduced price to make it more affordable/attainable, A13 and 4GB of RAM
iPhone 11R - $700 - LCD and aluminium, same body, iPhone XS camera, Reduced price to match entry level price of iPhone 8 from a few years ago, A13 and 4GB of RAM
An issue with the current lineup is most of the models are over $1000 and premium, and people don’t understand enough about the models to differentiate or justify the price. It’s moved from plastic vs aluminium, and big vs small, and now I think it’ll be cameras and screen tech. And this can also be summarised quite simply for the majority of the market:
- OLED with 3 cameras = most premium
- OLED with 2 cameras = premium
- LCD with 2 cameras = least premium
Then for 2020, I believe a redesign is in order, including a smaller notch or punch-hole design once the sensors are embedded behind the display. With this I hope they bring back the iPhone 5/iPad Pro style flat sides with matte stainless steel and OLED across the whole lineup. Maybe at this time they will also introduce a 5.2" R variant to there is the smaller and larger for both the entry level and premium ranges. 5.4/6.1 and 5.8/6.5