WWDC 2023 Apple Event Live Keynote Coverage: Headset, iOS 17, New Macs, and More

[Useless Touchbar]

You were very close. But batteries are included LOL

*Packaging includes two triple-A batteries

 

[CloudChief]

Who is flailing their arms to watch a movie? If anything this results in so much more space, so many fewer laptops coming out, or traytables going down. We just put on our headsets, lean back and enjoy high quality in flight entertainment!

I mean when you interact with the headset. Who knows how well the gestures will work in the real world.

 

[KaiFiMacFan]

So what's the software going to be called, VisionOS?

Yep. VisionOS. They revealed it toward the end. Makes sense since OS names tend to include the name of the product line, with the exception of iOS.

 

[cola79]

Me? I don't understand how it's more cumbersome than carrying around a phone and headphones, and a laptop, and several external displays, oh and wearing glasses and usually a hat already. And my TV. It's literally an everything device. Seriously I almost always have headphones, a hat and glasses on, now I don't have to carry other devices as well, just wear some super glasses. Of course this version is far from the mature, idealized version, but I really don't understand how/why it's so hard to imagine wearing a set of glasses barely more bulky than decent over ear headphones

Because you are totally out of touch with your environment, when wearing this. Your eyes do not get natural lighting and framerate, instead you look into a kind of torch with artificial colors etc.

Seriously, this product will make anyone sick when using it regularly. Just glue your smartphone to your glasses and put your airpods in and you will know what the experience is like for the most part.

 

[contacos]

Ouch! This is insane. Now whos ready to spend $3499 next year?

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And you will have to buy two if you are in a healthy relationship and don’t want to turn into a lonely isolated person. Imagine you watch a movie on this and your BF / GF is sitting next to you but you are completely shut off. Seems sad

 

[Scott6666]

I paid $2500 for a first run Mac with 128mb ram and a single floppy drive.

 

[macdisciple]

Cost of the first Mac in 1984 was over $7000 in 2023 dollars. Like the Mac Classic, the technology and innovation here is groundbreaking with enormous potential. If you can’t see what’s in front of you and complain about cost or limited use - you’ll get left behind the people out in front.

 

[Mainyehc]

Remember when the iPad was rumored to be $999 and it was $499?

This was rumored to be $2999 and it's $3499. NOPE.

Remember how the original iPhone was introduced at $499 for a ridiculously gimped 4 GB model and then dropped it in favour of the 8 GB model at a much lower – from its original $599 price – $399?

I suspect the same may happen here. Heck, considering how fast Apple manages to manufacture their wares for much cheaper after just a couple of years thanks to economies of scale, they may even sell these first-gen models for a small loss or a lower profit margin for a while.

Yes, you've heard it correctly… If they want to dominate a new market segment that they consider as important as the Mac and especially the iPhone (the Apple Watch was always a side thing, an accessory, and everyone, including them, always knew it), they may very well resort to more drastic and unconventional measures.

Also, Apple is deeply into content production and subscriptions now, and this thing is also a prime content-consumption device. There's no way they'll pass up on the chance of staying a few steps ahead of the competition, and the smart speaker and TV box snafus/misfires were already the wake-up calls they needed.

The more I think about it, the more this thread looks and feels like the infamous Thread #500. Half of us will be right, and half of us will look like complete idiots in a couple years' time. 😂

 

[adrianlondon]

Wonder if Gurman is watching this

Yeah, he might be more accurate if he predicts things that have already been announced 😆

 

[TVreporter]

Ok, $3499 actually seems reasonable for what it offers. Damn. In hindsight, the price makes sense.

Well that's $4700+ Canadian - no it doesn't make sense or cents!

 

[johto]

Yeah no way in hell I an getting half my monthly pension income enjoy rich people LOL

Humble brag. Here in Finland, avarage salary is around 3000 euros.

 

[Seanm87]

People going crazy about the price saying it will fail. Apple announced a new Mac Pro which cost more. The Mac Pro hasn’t failed. Why? Because despite the cost people buy it. They don’t need to sell loads of them to make money. The profit margins are high.

 

[trip1ex]

Vision Pro Optical accepts most major vision insurance plans, including Cigna, VSP, Aetna, Medicare, SelectCare, OPTUM, Avesis and more.

 

[Scott6666]

I think Apple has sold monitors that cost that much.

 

[votdfak]

May be the case but it is doomed to fail - only a certain group of consumers are going to be able to afford it. If people have $3500 to spent on tech the priority for most would be a new Mac or big TV, not something like this which is very much a luxury product.

and a loner product...

 

[Useless Touchbar]

Silicon Valley has decided that this is our future

 

[Lioness~]

And you will have to buy two if you are in a healthy relationship and don’t want to turn into a lonely isolated person

Sooo extremely un-healthy, sitting together and communicating through this thing.

Disappointing event to me.

 

[contacos]

People going crazy about the price saying it will fail. Apple announced a new Mac Pro which cost more. The Mac Pro hasn’t failed. Why? Because despite the cost people buy it. They don’t need to sell loads of them to make money. The profit margins are high.

Not comparable at all but it depends what their expectations are when it comes to sales. The Mac Pro gets paid by your company and I doubt they expect to sell millions of Mac Pro

 

[NY Guitarist]

Apple has just introduced a product with technology that has incredible potential.

For reference: Apple Pro Display XDR price is $4999.

 

[canadianspeculator]

People going crazy about the price saying it will fail. Apple announced a new Mac Pro which cost more. The Mac Pro hasn’t failed. Why? Because despite the cost people buy it. They don’t need to sell loads of them to make money. The profit margins are high.

Sure, but the Mac Pro has an industrial purpose. This is like buying a mac pro for Netflix.

 

[synonys]

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Ouch! This is insane. Now whos ready to spend $3499 next year?

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This is my excited face:

 

[Natrium]

Apple is really out of touch with reality. Nobody would use this more than a day even if given for free, let alone pay $3500 for the privilege. The ad proves it. Someone who wants to watch a movie would simply turn on the Apple TV. The designer would simply use a MacBook connected to a large display and an Apple Pencil. Someone who's packing their suitcase would simply answer their iPhone call by tapping their AirPods. The Vision Pro is a failed attempt to fix a problem or unfulfilled need that doesn't exist.

 

[TheYayAreaLiving 🎗️]

Wonder what happened…

 

[synonys]

Apple is really out of touch with reality. Nobody would use this more than a day even if given for free, let alone pay $3500 for the privilege. The ad proves it. Someone who wants to watch a movie would simply turn on the Apple TV. The designer would simply use a MacBook connected to a large display and an Apple Pencil. Someone who's packing their suitcase would simply answer their iPhone call by tapping their AirPods. The Vision Pro is a failed attempt to fix a problem or unfulfilled need that doesn't exist.

A solution looking for a problem.

 

[TVreporter]

You know if they demonstrated with porn, these things would fly off the shelf, regardless of sticker price!