This doesn’t make sense. Fortnite can attempt this because they cornered the prime fueled ADHD addled youth market. However there’s only room for one player there. You’re never gonna see a rap concert sponsored by call of duty.Flight Sim is an absolute gen. I own 2020. Trialed 2024 during launch week. Found it to be too buggy and unfinished. Will buy it in a few months when it's more polished.
Pokemon and Mario games sell the Merch.
Xbox will evolve into a content network. Want to reach well segmented gamers? Advertising or launch an experience in:
-Minecraft
-COD
-Forza
MS will likely take Xbox beyond gaming in order to capture more revenue. Fortnite is leading the way with concerts, wearables and more. More IP folders will launch on the MMOG platforms than spending $100-200m to develop and market a game.
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Clearly Microsoft and Sony make money somehow by issuing consoles. If they didn’t, they wouldn’t make them. People have their head in the clouds talking about some abstract future.
The real boring “answer” is: People will play video games. Some prefer a computer, some prefer a console. Ain’t much gonna change there.
Microsoft has always attempted to second guess the future (windows 8, etc). While having rock solid existing products that they should just be supporting instead.