Here's some insight regarding the price hike
This YTer is talking through the Bloomberg article (which seems to be behind a paywall) that states that Call Of Duty lost 300 million in sales due to it being on gamepass, but gamepass did not realize any substantial growth due to COD
Wasn't this the very argument that non-microsoft studios stated on why they didn't want to add their games to the subscription when the sub first came out.
TL;DR,
subscription counts are not as high as they want, but that subscription is lowering game sales