No, they are slavishly copying the design, the promotional materials even the the marketing. There IS a difference between inspired and copying. They are copying.
Why does it matter? There was a Vanity Fair article a year or so ago about Samsung doing this repeatedly. Ask the people who lost their jobs when their parent company ended up leaving the business because because of these tactics. The company I work for is fighting this. A company in China bought one of the products we designed, patented, and copyrighted where appropriate, and now sells a line for line copy of it. It costs us sales. Why don't we go after them? A billion dollar Chines company vs our $10 million dollar company. They'd bleed us dry and they know it.
No, theft is theft, and it has very real costs.