- Apr 12, 2001
iOS 8 will include a revamped Weather app with data provided by the Weather Channel instead of Yahoo, which previously powered Apple's weather app for years. This switchover of weather services allegedly was masterminded by former Yahoo board member and Weather Channel CEO David Kenny after he assumed his leadership role at the weather information company last year, reports Re/Code.
Though Yahoo reportedly was in talks with Apple about featuring Yahoo services more prominently in iOS, the internet company didn't realize the Weather Channel was making a power play for iOS, and let this high-profile deal slip away.
This provider change is a big blow to Yahoo, which as recently as April wanted to increase its role in iOS by making Yahoo the default search engine on iOS."Yahoo had been renting ocean-front property for years and did not realize the lease was up, and the Weather Channel slipped right in and took it," said a Yahoo exec, who said the company acted too late to save the deal. "It's a high-profile loss."
Apple's decision to drop Yahoo as it weather source also calls into question the search company's future involvement in the iOS Stocks app. Similar to earlier versions of the Weather app, the iOS Stocks app pulls its stock information from Yahoo Finance. Though not confirmed, some believe Apple could choose Bloomberg, CNBC or Reuters over Yahoo for its stock data in future versions of iOS 8.
Article Link: Yahoo's Missed Opportunity with iOS 8 Weather Hints at Uncertain Future in Stocks App