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YouTube today announced that it is increasing the price of the YouTube TV service, with the cost set to go from $65 to $73 starting today. New members will need to pay $73/month for the streaming service starting now, while prices will increase for existing members on April 18.

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According to YouTube, the price is increasing because "content costs have risen" and it needs to charge more to "bring you the best possible TV service."

With the price change, YouTube is also dropping the cost of the 4K content add-on. While it used to cost $19.99 per month, it is now $9.99 per month, so those who were subscribed to YouTube TV with the 4K add-on will actually see a small price decrease. YouTube TV with 4K will cost $83 instead of $85.

YouTube TV is a live TV service that has been around since 2017. When it first launched, YouTube TV was priced at $35, so costs have more than doubled over the last six years. YouTube TV allows up to six people in the same household to use the service, and it includes unlimited cloud DVR storage.

There are more than 100 channels available, with add-on subscriptions for premium networks like HBO Max and STARZ.

Article Link: YouTube TV Price Goes Up to $73 Per Month
Alphabets revenue is 70% ish data, With the new bing search engine they are at risk of losing the monopoly with google and thus need to get new revenue streams.
 
Does anyone ever feel like paying for tv service is basically just paying for advertisements? And during the ad breaks you can watch some content.
I’m surprised by how many ads are inserted into CBS evening news - it seems like 1 minute of news for every 2 minutes of advertising. We’ve cut the cord on cable TV. There are many excellent a la carte options, and we view some content like local news over the air.
 
We have been cord cutters as of January 1. We still need these:

News (CNN, CNBC, MSNBC, local news, etc)
Sports (ESPN, USA, TNT)
Log-ins for certain TV anywhere apps

You can’t get this at the moment without one of YouTubeTV, HuluGV, or Fubo.

It is what it is. With a high quality internet purchase, plus YouTubeTV, plus a few other streamers of our choice, we are still down about $50 from a cable bundle.
 
This is the major problem with these services. They start out cheap then eventually price themselves right out of being competitive. We were with the DIRECTV streaming service from the time it started through last year. Our monthly price had risen more than 100%.

We switched over to YouTubeTV...and thankfully are on a promo of $59/mo for a year. It is going to get to the point where, ironically, cable is going to be the cheaper option...
Yeah, like Disney+ started out at $60 a year I think it was, and now it's $110.
 
Insane. They're going to run themselves out of business. Zero people want to pay this much for what they offer.
 
Subscribers should demand sports network free subscriptions at lower prices. I certainly don’t care about most of that. But everyone wants to shove ESPN down my throat.

Consider Philo - 70 channels for $25 a month because there are no sports (not even as an add-on option).
 
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We're currently DirecTV customers and pay ~$200/month with 7 boxes. If YTTV carried RSN's (specifically Marquee for the Cubs), I'd drop DirecTV in a heartbeat... It's annoying and time-consuming to have to call retention every year when my discounts expire, and when I called this year they had nothing for me...so I've been actively looking into a streaming option.
 
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Xfinity in my area screws you if you wanted to just do internet and streaming. Internet only plans are expensive and when you add streaming with live sports it is near the price of their double play package.

I also want live sports so that doesn't help. Also trying to negotiate a new price is a haggle. It should be illegal. That south park episode a while back about their one and only cable company really nails it.
 
Great, can't wait to see what my costs are going to be this fall when I switch to YTTV in order to get Sunday Ticket. Right now, with ATT/DTV, I'm paying $125 for internet, TV & they threw ST in over the season. No way I'm gonna be anywhere close to that this fall.
 
Why would you pay so much for live tv if you can get any streaming service with the same content (movies, tv shows, documentaries, sports) for less? You could literally get Hulu, Disney+, HBO Max et al for far less AND you can watch everything when u want! Without commercial breaks every 2 minutes. I don’t get it

However, I have not watched live tv in years so maybe I am missing out on something great that justifies paying 70+ a month hahh

I pay that much because they offer the best DVR that exists. I record EVERYTHING all the time. That way when I do watch a show I skip right over the constant commercials. YTTV keeps the recordings for 9 months before retiring the oldest first. It's a sliding 9 month window of everything that aired on YTTV that I can dip into whenever I want. Compared to cable or any other streamer, this is the best way to watch.
 
Why would you pay so much for live tv if you can get any streaming service with the same content (movies, tv shows, documentaries, sports) for less? You could literally get Hulu, Disney+, HBO Max et al for far less AND you can watch everything when u want! Without commercial breaks every 2 minutes. I don’t get it

However, I have not watched live tv in years so maybe I am missing out on something great that justifies paying 70+ a month haha

The answer to this is sports. The other answer is that those streaming services don’t get the latest episodes. But I find it’s better these days to buy the few shows I want to watch outright and be done with it if that’s an option.

But the real answer mostly seems to be sports. And with built in DVR sports and TV in general become a bit more tolerable, if the ads can be skipped.

There may also be a lot of people who are a lot less sensitive to ads and are just used to the format.
 
We have been cord cutters as of January 1. We still need these:

News (CNN, CNBC, MSNBC, local news, etc)
Sports (ESPN, USA, TNT)
Log-ins for certain TV anywhere apps

You can’t get this at the moment without one of YouTubeTV, HuluGV, or Fubo.
If you "need" any of the above, then you're not a true cord cutter. And why pay for a subscription when you're subjected to watching non-stop commercials?

I used to love NBA games but I'm not paying a sub to watch them. I haven't seen a game in 3 years.
 
I pay that much because they offer the best DVR that exists. I record EVERYTHING all the time. That way when I do watch a show I skip right over the constant commercials. YTTV keeps the recordings for 9 months before retiring the oldest first. It's a sliding 9 month window of everything that aired on YTTV that I can dip into whenever I want. Compared to cable or any other streamer, this is the best way to watch.

I agree and used it for football and will probably subscribe this fall.

Only problem is for other TV shows, you get the TV formatted version. So if it’s not the premier episode (and sometimes even then) it’s butchered by TV with things like bad aspect ratios, popover ads, scenes outright cut for time, etc.
 
If you "need" any of the above, then you're not a true cord cutter. And why pay for a subscription when you're subjected to watching non-stop commercials?

That’s just not true. “cord cutter” just means not getting tv through the cable provider. Sports and news are still unobtainable without ads, that’s their business model. True you can watch them later but the whole point of those two specific things is to get them live, and to get them live you get the ads. Best you can do is DVR and watch a few minutes behind.
 
Having tried most of them, I still say it’s worth the price and cheaper than regular cable. It’s the best of the bunch.

Agreed - I've been through the lot of em and for my household & what we watch, YTTV blows Cable (Cox, in our area) out of the water easily.
 
Xfinity in my area screws you if you wanted to just do internet and streaming. Internet only plans are expensive and when you add streaming with live sports it is near the price of their double play package.

I also want live sports so that doesn't help. Also trying to negotiate a new price is a haggle. It should be illegal. That south park episode a while back about their one and only cable company really nails it.
This is very true. People that pay say for Xfinity internet probably are paying MORE for that plus various streaming services. If you get can cable from your internet provider it may be cheaper. Many times it is.
 
Holy crap… in what universe are people paying $73 per month for YouTube?
It's YouTube TV, the live TV streaming service, not just YouTube.

And the $73 is the new price. The standard price was $64.99 (Lower than Hulu Live & Direct TV Stream) but there were / are promos that even lowered the price.
 
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No point in blaming YouTube TV

The content costs keep going up
All that changes is when different streaming cable providers actually do their price hikes.

None are immune to the content costs
 
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That’s ridiculous. I don’t think I ever paid that much when I had real cable.
 
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